Executive summary:
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The report gives an overview of the agile and lean strategies that have been implemented in the MAS holdings, a Sri Lankan private company. The report starts with an introduction to the case study that is under discussion. Furthermore it provides the solutions to different problems that arise from the change process. Demand predictability and unpredictability is explained with an overview of how to deal with the changing condition. First, the lean supply chain strategy is implemented and its behavior on the overall value chain is explained with help of examples. Secondly, the importance of ethical behavior in business development is discussed. Moreover, the advantages that a company can gain strategically by informing the customers about the ethical practices being conducted are also explained.
Company profile:
The MAS holdings manufacture a wide variety of fashionable women apparels, leisure wear, sleepwear, undershirts and lingerie. The company also provides swimwear; sports, fabrics and accessories such as lace warp knit fabric, fortitude and elastics in Sri Lanka and works as suppliers for the major brands like Victoria secrets, Marks & Spencer, Nike and GAP.
The headquarters of MAS holdings is situated in Colombo, Sri Lanka. The company is privately owned by Amalean family with almost 34,450 employees. It provides the manufactured apparels to the most famous brands from its 21 factories that are located in 10 different countries. (Watson, 2006)
1. Introduction: about case study
The case study about MAS holdings that is currently in review is about how the company is managing the delivery solutions to the global apparel industry. It gives an overview of global textile and apparel industry followed by an overlook of the industry in Sri Lanka where the headquarters are located. Because
References: DAILY NEWS (2009), Linking HR to business strategy, 21st December Hill, B MAS holdings (2012), Changing perscpective, lean strategy. Available from http://www.masholdings.com/mas_advantage/lean_enterprise.php [Accessed: 11th April 2013] Mok, K Nelson, D. (2003), What is lean logistics? [Online] Available from http://www.wisegeek.com/what-is-lean-logistics.htm [Accessed: 10th April 2013]. Sehgal, V. (2010), Supply chain strategy : Lean and agile at the same time ? [Online] October 28, 2010. Available from http://www.supplychainmusings.com/2010/10/supply-chain-strategy-lean-and-agile-at.html [Accessed: 9th April 2013]. Towil, D. & Christopher, M. (2002), the supply chain strategy conundrum: to be lean or Agile or to be lean and Agile? , International journal of logistics research and applications: A leading Journal of supply chain management, Vol 5(3), p. 299-309 U.S Watson, N. (2006), MAS holdings: Strategic Corporate social responsibility in the Apparel industry. Case, U.K :INSEAD Zeiger, S