Preview

advertisement essay

Good Essays
Open Document
Open Document
836 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
advertisement essay
English 101
March 5, 2014
Super Star We all know what advertisements are right? We encounter them every day, they are placed everywhere. We may see them on a billboard while driving to work, on a magazine while we are waiting to get our nails done. Advertisements can be televised as well as being heard on the radio. We just need to use our imagination a little bit more since we are only hearing it and not seeing it. I choose an advertisement from Carls Jr, promoting their famous star hamburger with cheese. This advertisement features Paris Hilton which she is known for being a reality star and heiress to the Hilton hotels.
In the ad we can see that both the famous star and Paris Hilton take over the ad completely. They are both the same size and neither takes over each other. Paris Hilton is on the far left side of the advertisement, wearing a very sexy black one piece bikini. She has a beautiful diamond necklace and she is covers with plenty of jewelry which consist or necklaces and rings. She is holding the famous star with her left hand. She is posing very sexually with her right hand touching the side of her thigh. She has her eyes closed and her long blond hair is flowing like how the wind blows our hair. On the right side of the advertisement we have the famous star cheeseburger. It is blown up so we can see the textures of the delicious meat, the crunchy crispy lettuce, red as blood tomatoes and bright as the sun cheese. On top of the famous star there is a text in white letters stating, “She’ll tell you size doesn’t matter. She’s lying.” And on the bottom right of the ad there is also another phrase stating, “It’s gonna get messy.” We can clearly see the advertisement shouts out sex by the written phrases, body language, color and background of the model. What exactly is being advertised is the famous star. But in reality the only person that is being advertise is Paris Hilton. Her body language shouts out sexuality, sexiness and confidence.

You May Also Find These Documents Helpful

  • Good Essays

    Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities, and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary person who is not well known.…

    • 532 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The ad I chose is of CoverGirl which is one of the most successful cosmetic companies in the world. As most CoverGirl advertisements, this ad is also for the female audiences. The ad to me seems to target young and middle age woman of any race or some men who think that they can make their women look like the model as in the ad. CoverGirl attracts women by convincing them that the use of makeup product will increase the qualities in their personality and resemble that the celebrity possesses like simply by using Covergirl's lipstick or any other product. The advertisers determine exactly who they want their target audience to be and establish intelligent ways for their product to be the preferred one. Cover Girl is known for their…

    • 1157 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Susan Bordo Women

    • 1018 Words
    • 5 Pages

    Pop-tarts Pastry Swirls by Kellogg's. What is it? Strawberry, new look? Since when did people start to care how their food looks? It' is going to end up in the toilet, I am sorry for being that open. I think this advertisement I s a counterexample of the usual ads that Bordo describes in her essay. Look at the woman! She's definitely not a model. Honestly, when I took a look at this ad, I got scared. My goodness: horribly wrinkly old lady with blue hair! Well of course there are a lot of older people out in our world, but I guess we are not so used to see them as advertisers. Let's get back to the describing. This is a progress. A couple years ago our magazines or TV's didn't even have people of older age advertising anything. There always were gorgeous models, long lags, pretty faces, muscled bodies, etc. Now we can see anything. I think we all know that women are very carrying people. They care a lot about their children, husbands, friends, and themselves at the last moment. Susan Bordo describes women as those, "who are almost never shown being fed by others." (162). But in this ad, I can tell that lady thinks about herself a lot, she's even getting her hair-cut without a hurry to go home and feed the "others." She's enjoys listening to her hair-stylist talking about the ways she would look better, smiling and most likely thinking about pop-tarts, for which she even can get money-back. Older classic lady has bright blue hair,…

    • 1018 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The author of this advertisement is all about stereotypes such as beautiful women with large bosoms. All this leads to the notion that sex sells. Like the only way that people will care about you is if you are good looking, while less attractive people aren’t equals.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Men on Display

    • 1288 Words
    • 6 Pages

    Susan Bordo describes the ways men can alter an advertisement, and how the way they dress and behave in the advertisement can change the perception of them. Some advertisements that centers around men are used for the sole purpose of exuding sex appeal. Campaigns advertising products such as cologne and fashion use this approach abundantly, mainly to get people’s attention. When men are illustrated this way, it is much more controversial because men are perceived more in a feminine way. As Susan Bordo states, “It is feminine to be on display” (Bordo, 135). Males exuding femininity is not completely accepted in today’s culture because of the stereotype that men should be authoritative and burly men. This approach was used in the Gucci Underwear advertisement that Bordo described in her first chapter. Other ways that an advertisement can showcase a man is by perceiving them as “heterosexual” (Bordo, 145) and a stereotypical burly man. When males are perceived as manly men in an advertisement it appeases to a more homophobic group of people. Bordo believes that it should be just as accepted in todays culture for men to be the center of sexual and risky ads just like it is for women.…

    • 1288 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Ad Essay

    • 417 Words
    • 2 Pages

    The Shining is a suspenseful thriller novel about a man who goes phsycho and does unspeakable things to his family. The print ad for the novel “The Shining” by Stephen King appeals to the targeted audience of our classmates and peers by appealing to pathos, ethos, and logos, as a result of being a suspenseful thriller, the print ad of the novel will appeal to pathos through motifs in the story, the word “redrum” and a croquet mallet (in the movie it’s an axe) – all of which re foreshadowing symbols of what is to happen in the story. The ad appeals to logos through its isolated antiqued setting – the overlook hotel, and to ethos by providing a well-known critic’s opinion of the novel.…

    • 417 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sex In Advertising Essay

    • 993 Words
    • 4 Pages

    The Skyy Ad described above for example portrays women as simply being housewife’s, according to several stereotypes housewife’s just lounge around doing nothing. That’s exactly what is shown on the ad the woman is just lying on the sand sunbathing. Not only are they being labeled housewife but they are also being illustrated as objects to look at in a seductive manner. I agree with Jean Kilbourne when she says “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs.” Especially because companies are using women to false advertise sex, claiming that by using their product they will get to have sex with attractive girls seen on the ad or females might even take it as discouraging and lose confidence in themselves, because they now feel the pressure to compete with the beauty of a supermodel on an…

    • 993 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The rhetorical appeals are included in the advertisement to persuade the audience to think about whether or not they are ready to have a baby. The Candies Foundation Organization uses pathos to appeal to both women and man’s emotions and gain further support for their foundation. It uses sex and emotional appeals and made the advertisement engaging not only to men, but also to women. It uses a more mainstream and modern sex appeal to send the message to its intended audience. There are few advertisements that include a portrait of a female celebrity in them. However, this organization used the advantage that celebrities draw audience’s attention. It used a celebrity called Fergie, who is a…

    • 1168 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Analyzing an ad is a process of figuring out what the writer of the ad wants you to think of the product they are trying to sell you. Whether it’s the perfect picture of what you may look like when after using the item or a warm feeling created by the images, colors and textures within the ad persuades the reader to buy. How you interpret the advertisement can all depend on what is going on in your life at the time you read it. Let’s say you had an accident that left you with a scar and you see an ad for a cream that diminishes scars and marks. You would definitely consider buying the cream depending on how it is advertised. If they show incredible results, along with things that help it to be more believable (like FDA approval signs, etc.), you would certainly buy it. I have chosen to analyze an ad for baby formula. Depending on the information in the ad, I will describe it’s how believable it is and whether or not I would consider feeding this formula to my own baby.…

    • 978 Words
    • 4 Pages
    Good Essays
  • Good Essays

    African-American Women

    • 1044 Words
    • 5 Pages

    Women, beauty, sex, money--they may seem like completely unrelated words but when combined together create a powerful driving force within American society. This “driving force” is known as media, though, in this essay, I will be focusing mainly on advertisements. There are a variety of ads being made everyday and can be spotted almost everywhere; billboards, magazines, shops, and even online, just to name a few. However, many of these ads--ranging from food to fashion--have began involving women in them. Not just any women either; these women are the idealized women American society has conceptualized as they flaunt their bodies whilst also implying sexual themes. Individuals, literally and figurative, by into the way these advertisements…

    • 1044 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Craig analyzes this commercial as one using men’s women, meaning that the advertisers use the male’s sexual fantasy that beautiful women will be attracted to them. In commercials where women are used to target the male audience, the women tend to be objectified according to Craig, making it seem that the women are not actual…

    • 1221 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Ad Essay

    • 723 Words
    • 3 Pages

    I believe that writing analysis essays is one of my strong suits. However, one aspect of writing analysis essays that I usually have trouble with is creating a well-developed thesis.…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Females seem to be an easy target to advertise towards because they are more into feminine products such as makeup, fragrance, exc. Halle Berry’s advertisement shows a strong appeal for sex and attention from the male counterpart as shown in the article “Advertising’s Fifteen Basic Appeals,” is a very heavily marketing strategy to appeal to women so they desire the product being marketed towards them. These appeals are very clearly displayed in the way that her open shirt and man grasping behind her triggers the need and thought for sex. In a less controversial way it “appeals to our need for affectionate human contact.” (Fowles) Even more so than the appeal for sex this ad bases its appeal off the need for attention and wanting to be looked at and it even says it right below the name of the perfume “The new scent of attraction for her.” Implying that wearing this will attract you lots of wanted male attention. A smart move is to base Ads off of the need for attention because most women in today’s society crave attention, so seeing an ad that promises that will sell more or your…

    • 646 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Feminist Theory

    • 376 Words
    • 2 Pages

    Firstly, a famous singer is present in this ad, Britney Spears, this is to attract more viewer’s.…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    (2003, September). Peddling sex: Taut and trim flesh hits billboards as advertiser's aim low. [Electronic Version]. Business Mexico, 13(9), 48. Ramirez, A. & Reichert, T. (2000). Defining sexually oriented appeals in advertising: A grounded theory investigation. [Electronic version]. Advances in Consumer Research, 27, 269-273. Reichert, T., Heckler, S., & Jackson, S. (2001, Spring). The effects of sexual social marketing appeals on cognitive processing and persuasion. [Electronic version]. Journal of Advertising, 30(1), 13-28. Richmond, D. & Hartman, T. (1982). Sex appeal in advertising. [Electronic version]. Journal of Advertising, 22(5), 53-61. Severn, J., Belch, G., & Belch, M. (1990). The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness. [Electronic version]. Journal of Advertising, 19(1), 14-22. Taflinger, R. (May 28, 1996). You and Me, Babe: Sex and Advertising. Retrieved March 16, 2004, from…

    • 904 Words
    • 4 Pages
    Powerful Essays