advertisement essay

Two good advertisement techniques Economic and social media development caused the growth of publications, which spread out like viruses. Most ads use some conventional techniques such as magic ingredients and bandwagon. Each technique has its benefits, as a customer, I prefer testimonial and transfer.
First of all, what is testimonial? Many people desire to purchase when see some celebrity endorsements, it’s exactly how testimonial work. With the development of living standards, citizens spent more time and money on entertainment, which promotes the rise of social media. A large number of stars appear on the TV, newspapers, etc. along with soaring is their crazy fans. Some fans declared that they would do anything for their idol, and apparently this celebrity effect attracted the business companies. As long as they use those famous stars, most of their fans will buy products without knowing quality, price and other facts. Trust could build up through a celebrity endorsement; it’s like a bridge connected the brand with current and potential customers. For example, if the most famous and popular singer around the world, Justin Bieber, endorses product that was considered as old fashion, used only by senior, the people from other ages may try it. The celebrities who are associated with a particular age demographic could solve a big problem that most brands have, lack of customer type. Another example would be the movie Maleficent, which was marketed to kids, but had a significant number of the adult audience due to the leading actress, Angelia Julie. Since the best advertisement is the one can get more customers, testimonial is an excellent choice used in ads.
Furthermore, transfer is also a good way of promotion. In the meantime, advertisements rising fast; people started to get tired. In this situation, saying how good their products are is not the best choice. Transfer is delivering the positive connotation to the audience, suggesting that