Dr.Senu
English 1101
6 April. 2014 Most of the Nike products provide excellent proof of their product’s use. For example Nike has an advertisement that features Usain Bolt advertising Nike’s shoes and Gatorade. Besides Usain Bolt, there is a cheetah which symbolizes speed of the shoe which he races the cheetah across Africa’s wild to also represent the endurance of the shoes. He also drinks a Gatorade to rebuild stamina and starts the race again. The advertisers of the Nike advertisement appeal to the everyday athletes using the concepts of speed, endurance, and the preparation of the sport profession. During the Nike advertisement, Nike tries to aim their products toward endurance runners. Usain shows the endurance of himself and the shoes by running across Africa’s wild. By him never stopping the shoes are built for all types of terrain and will last longer than Nike’s leading competitors. Nike over exaggerates how they uses Bolt to run across Africa’s wild. Usain also has a Nike has on a Nike sweat shirt to complete the idea of completion of having shoes and clothing. Not only does Nike shoes and built for endurance but they are also built for acceleration and speed. Acey 2 Nike also explains how their shoes are built for acceleration and speed. Like most advertisements, the advertisers often exaggerate heavily. Nike uses a cheetah as explain how fast their shoes make a person. For explain, Usain Bolt is arguable the fastest mast in the world hands down but really can a person obtain the same acceleration and speed as Africa’s fastest animal the cheetah? Nike uses that image to