English 350-30
Dr. Giannotti
December 2014
Essay 7 (Practice Comp-Essay)
From childhood to our adult years, we are bombarded with advertisements that mold our minds with “images of perfection and goals of happiness” in the United States. These ads leave consumers to be deceived visually. People’s goals of happiness are shaped by these “pictures of perfection.” What is perfection? Many people have a different meaning to be perfect although people sometimes forget that we all are imperfect human beings. The “goals of happiness” for some people can be using cosmetic beauty products. For example Proactive Acne Solution an acne treatment for people who suffer with acne problems. This product attracts people hope to have clear “perfect” skin and happiness to love their outer beauty. Another example, breast augmentation in women is a body featured that Beverly Hills Physicians influence in women to have the “perfect” body. These ads with pictures of perfection can mislead consumers, disappoint and have a negative effect on the individual.
Jessica Simpson, a country singer and advocate for Proactive Acne Solution introduces this product to promote the effect of using this acne product in one’s daily life. She displays a before profile photo of herself without using the product on her skin then an after profile photo to reveal clear skin after using the product for two weeks. Her guarantee is we will be pleased to go out in the public looking “perfect” with having clear facial skin. The message this ad use in having a famous person be the company sponsor is that normal people can be like the singer. The relief people understand from the company ad it is the thirty-day trial guarantee or the company will refund the money with the exception of the shipping charge for one to try the product. Also, the advertisement features young or older people who have acne and want to feel delighted to go to social outings with clear facial skin. The pleasant feeling of