Advertisiing Functions
Functions of advertising
Advertising
It is non personal presentation and promotion of ideas, products or services in paid farm by identified sponsor through any media is termed as advertising.
Main functions of advertisement
The first and important function is to increase in volume of sales of product and services. It can be achieve by adopting following steps.
1. Information
The first function of advertisement is to generate awareness about what is offering by the company. All the information about the product, which company offer, should be communicate to the customer.Advertising supplies the necessary information to consumers so that they know what is available and the information of product from where it can be bought. It provides information about products, services and ideas which a company offers in market through no variety of media chennels. It provides complete information about products, i.e size time hours in case of services value addition in case of ideas, loacation time etc.
2. Identifying Brands
Products, services and ideas are sold through businesses that are classified by their brands. The identification of brands is communicated to the public via advertising. Emotional relationship is then created between Consumers with some specific brands with which they familiar.
3. Persuasion
It means what a person feels or have feelings about otherss . If a person have not seen anything then advertising creates persuasion about the product offered by company. Visual advertising presentations enforces consumers to purchase goods, services and ideas. Persuation is the main objective of the adertising. According to Jeremiah O'Sullivan R, author of "The Social and Cultural Effects of Advertising," advertising feeds on the concepts of ideology, myth, art, sexual attraction and religion. Advertising infuses images and ideas into products and services, just as the meanings of products and services are infused into images and ideas, notes
Advertising
It is non personal presentation and promotion of ideas, products or services in paid farm by identified sponsor through any media is termed as advertising.
Main functions of advertisement
The first and important function is to increase in volume of sales of product and services. It can be achieve by adopting following steps.
1. Information
The first function of advertisement is to generate awareness about what is offering by the company. All the information about the product, which company offer, should be communicate to the customer.Advertising supplies the necessary information to consumers so that they know what is available and the information of product from where it can be bought. It provides information about products, services and ideas which a company offers in market through no variety of media chennels. It provides complete information about products, i.e size time hours in case of services value addition in case of ideas, loacation time etc.
2. Identifying Brands
Products, services and ideas are sold through businesses that are classified by their brands. The identification of brands is communicated to the public via advertising. Emotional relationship is then created between Consumers with some specific brands with which they familiar.
3. Persuasion
It means what a person feels or have feelings about otherss . If a person have not seen anything then advertising creates persuasion about the product offered by company. Visual advertising presentations enforces consumers to purchase goods, services and ideas. Persuation is the main objective of the adertising. According to Jeremiah O'Sullivan R, author of "The Social and Cultural Effects of Advertising," advertising feeds on the concepts of ideology, myth, art, sexual attraction and religion. Advertising infuses images and ideas into products and services, just as the meanings of products and services are infused into images and ideas, notes