advertising and promotion
For: - First year higher education students Ref: - Advertising and Promotion From: - Date: - 01.01.2012
Report on advertising and promotion.
1.0 Terms of Reference
On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure
In order to obtain the relevant information and opinions, I followed the following procedure:
1.1 I used class handouts to help me gather information
1.2 I also used notes which I noted down in class discussions
1.3 The college library was used and the e- learning resources were utilised.
1.4 I also did additional research on the internet and from relevant books.
2.0 Findings
The aim of the business is to provide a family friendly environment with professional business facilities and training centres. Offering virtual reality experiences in every aspect of the customers stay. We aim to provide a service useful for every customers needs to the 24 hour restaurant to the crèche. Ensuring that the customer service, customers receive is to the highest of standard during their stay in order to gain repeat custom and a loyal customer base.
These are smart targets virgin could use:
S - For all staff to achieve excellent customer service skills with every customer using the hotel.
M - If staff have excellent customer service skills, customers will enjoy threw stay and use the hotel again.
A- It is achievable as the company will have a excellent training regime for all staff.
R- It will be realistic if the company employs the correct people for the jobs needed.
T - The objective does not have a specific time limit.
To gain more customers than all other hotels in the area.
S - To achieve a quarter more customers than all other hotels in the area.
M- If more
Report on advertising and promotion.
1.0 Terms of Reference
On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure
In order to obtain the relevant information and opinions, I followed the following procedure:
1.1 I used class handouts to help me gather information
1.2 I also used notes which I noted down in class discussions
1.3 The college library was used and the e- learning resources were utilised.
1.4 I also did additional research on the internet and from relevant books.
2.0 Findings
The aim of the business is to provide a family friendly environment with professional business facilities and training centres. Offering virtual reality experiences in every aspect of the customers stay. We aim to provide a service useful for every customers needs to the 24 hour restaurant to the crèche. Ensuring that the customer service, customers receive is to the highest of standard during their stay in order to gain repeat custom and a loyal customer base.
These are smart targets virgin could use:
S - For all staff to achieve excellent customer service skills with every customer using the hotel.
M - If staff have excellent customer service skills, customers will enjoy threw stay and use the hotel again.
A- It is achievable as the company will have a excellent training regime for all staff.
R- It will be realistic if the company employs the correct people for the jobs needed.
T - The objective does not have a specific time limit.
To gain more customers than all other hotels in the area.
S - To achieve a quarter more customers than all other hotels in the area.
M- If more
References: Bond, J.R.P and Morris, L: People are different if you know how to look, Market research society conference paper, 2002 P, 203 Nicosia, F. Consumer decision process: Marketing and advertising implications, Prentice Hall, 1966. Salmon, J. Private interview 2001, P,244. Schultz, D.E., Tannenbaum, S.I and Lauterborn, R.E, integrated marketing communications: putting it together and making it work, NTC business books, 1992 Solomon, M.R, Consumer behaviour, 3rd edition , Prentice Hall International, 1996. www.isp.org.uk Date accessed 28.1.2012