Preview

Advertising Has Played a Major Role in Human Society

Good Essays
Open Document
Open Document
672 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising Has Played a Major Role in Human Society
Advertising has played a major role in human society, which often appears in every corner of the streets. Most of them have efficient effects on the progress of human reactions. Some are trying to convince consumers to buy the products. Some advertisements are existed with the purpose to persuade and educate viewers of particular knowledge. Further more, advertisers also utilize countless means to attract viewers’ attention, such as sexuality, celebrity, fantasy, and creativity. Comedy is also being used as a magnet to alert people of the advertisement. For example, an ad of the Indian Cancer Society has successfully applied the humor tone on male sexual organ as the consequence of smoking.
It is a simple picture which is constructed with three major images. The image of a cigarette appears vividly behind a dark background. As we look carefully, we notice that the cigarette on the right side is wrinkled and bended downward in a way that almost means useless, unfunctional. In the center of the advertisement, a little text is saying “With a cigarette in my hand, I only felt like a man.” The word “only” is seen as an addition to the sentence that changes both the meaning and the tone of it. It mostly implies that men are being aimed as targets of this ad. The third part of this whole poster is the logo of the Indian Cancer Society in the right corner. The Indian Cancer Society is an organization that its main purposes are to educate the community about different kinds of cancers and to create programs and projects to prevent cancers from spreading widely.
Most of the advertisements around the neighborhood have attractive and gorgeous looking women showing their bodies as an eye-catching point to viewers. There are fewer posters with pictures of undressed or haft naked men. In the perspective of the society where men usually receive a higher status, they represent authority, dignity, freedom, and superiority. It is considered that men would be less powerful as they

You May Also Find These Documents Helpful

  • Good Essays

    In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to the sale of the product. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer. Therefore, the advertisement must be original and appealing to be able to persuade the viewers to buying the product. Another problem for advertisement is the limited memory of the viewers. For that reason, the marketing people concentrate on creating images that will not be easily forgotten. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer. The easiest way to do that of is to link the product with the ideas that all people are familiar or the opposite: the ideas that will shock the viewers. Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement. The advertisement researchers know that neutral scenes do not stay in our memory as long as violence and sex scenes.…

    • 720 Words
    • 2 Pages
    Good Essays
  • Good Essays

    All four advertisements belittle women by showing male dominance. For example, one advertisement shows a man standing firmly over the women with his hands clenching the Skyy Vodka and two glasses. This suggests that she has no choice but to have a drink with him. The representation of the women lying down and the man standing over her implies that she is dependent on him and he is self-reliant. This is showing the viewer that it is acceptable for women to be subordinate to men. The pictures portray the woman in a bathing suit and a male in a work suit to identify the power men hold over women. It emphasizes that the duties of a male are to bring home the money and to work hard, while the female relaxes. This advertisement belittles the woman and shows how she is some sort of property to him. This is also shown in another advertisement where the male is laying on top of female drinking Skyy vodka as money surrounds them. This shows how women depend on a male, or should, to unwind and let men take care of them. It also indicates how men can use their money to control women. It constructs men as powerful or dominant and women as weak or submissive.…

    • 891 Words
    • 4 Pages
    Good Essays
  • Better Essays

    For years sex has been used in advertising to attract attention and sell products. It is considered one of the greatest tools in advertising and marketing to catch interest, maintain that interest, and introduce a product somehow related to some aspect of that interest. The use of sexual appeal in advertising can be anything from the basic idea of using attractive models to extremely overt sexual implications.…

    • 1128 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Pictures are said to be worth a million words. But have you ever taken a moment to analyze a picture such as an Ad or a commercial? Most commercials or ads persuade you to buy something that they are selling usually by cheesy actors or delicious looking food. A majority of these ads are targeted to specific age groups, whether it is for kids, teens, adults, or elders. But others are unanticipated manifestations. For example, the smoking commercials, these commercials show smokers who have serious health problems that affected their life. These ads use subliminal yet informational text, image, or media and other effects to make an impact. Many Ads can be analyzed with Aristotle’s appeals; the images provided can also be analyzed with the three appeals which are ethos, pathos, and logos.…

    • 1322 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Men on Display

    • 1288 Words
    • 6 Pages

    Throughout society, the portrayal of men and women has always differed. Women have been illustrated as sexual, gentle creatures while men have been illustrated as the strong, authoritative figures in our culture. However, these stereotypical portrayals have changed drastically over the years. In past culture, women have always been the center of advertisements, while men have stayed in the shadows. In present day culture, men are starting to play a larger role in advertisements. However, many ads showcasing men have proved to be controversial. Susan Bordo, the author of The Male Body: A New Look at Men in Public and Private (1999) discusses the different ways men have been used in campaigns throughout our history.…

    • 1288 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Analysis Paper

    • 769 Words
    • 4 Pages

    Next, If you look closely at the picture you will notice a caption that says, “Smoking isn’t just suicide. It’s murder.” This ad is conveying to the public that smoking not only harms the person doing it but it also harms others. Also at the bottom of the ad you will notice that it is being sponsored by the Chilean Corporation against Cancer. Also, they try to create such a strong image with a strong message to encourage others to stop smoking…

    • 769 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Today’s society uses much more sexual advertisement then years in the past. They portray young women and men as objects, as they try to vigorously force a product down a person’s throat, by trying to sexually please them or conform to their social norms. However many people that watch these advertisements go buy the product, because there is images of sexually appeasing men and women. In this paper I will summarize the effects that advertising agencies have on people, as well covering the dehumanization of the people modeling and whether the agencies are actually selling their product or there conformity for sex.…

    • 990 Words
    • 4 Pages
    Good Essays
  • Good Essays

    This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.…

    • 624 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could use. Some other brands have cereals high in calcium which some people think it is just as good as high fiber. A disadvantage would be that all the brands are constantly trying to out do each other, by making their cereals much healthier and needed in…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ad thesis

    • 778 Words
    • 4 Pages

    This ad, for Camel Cigarettes, shows three different images: in the first picture you see a women smoking a camel cigarettes staring into the distance with a focused yet, relaxed facial expression, with the word “inspired” written across it; the second image is of a lit match with a red, black, and yellow flame, with the word “passionate” written across it; the final photo is of a crowd of people in a festival setting, with lanterns floating to the sky, with the word “original” written across it. On the top of the ad is the companies name “Camel.” On the bottom is the text, “Taste It All” and below that in a white box is the Surgeon general’s warning written in a skinny font and is washed out by its colorful surroundings. The thesis for this advertisement is: Consume our product, and you can “Taste it all.” The purpose is to convince the audience to smoke Camel cigarettes.…

    • 778 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Advertising

    • 1618 Words
    • 7 Pages

    Advertising is a deeply pervasive part of all lives lived in consumerist economies. The average individual in Western society is bombarded with several hundred adverts per day -- billboards, TV commercials, film trailers and product placement in films, Internet ads, radio blurbs, newspaper and magazine ads, and more. Advertising both is a kind or popular culture, and it is a major way that we learn about and learn how to interpret other kinds of popular culture. Film trailers, for instance, not only seek to sell their cinematic product, but they also hope to shape the way we think about the movie. Advertising is a major mode of socialization, telling us how to think and feel (what's hip, what's sexy, what's normal), and what problems we need to worry about (lack of the latest e-gadget, insufficiently white teeth, mammary magnitude, etc.).…

    • 1618 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Some people argue that men’s bodies are degraded and portrayed wrongly in advertising just as much as women’s are. While this may be true, men are not used in the same fashion as women are in advertising. Women are more sexualized than men and this type of advertising is becoming normal for today’s society. According to Julie M. Stankiewicz and Francine Rosselli, the exposure of women’s bodies occurred about four times as often compared to the exposure of men’s bodies in magazines. Most of the roles portrayed by women in advertisements tend to be of the negative connotation. In most, if not all, sexual advertisements, women are placed in the inferior or submissive role, which is often characterized by helplessness and vulnerability. Since advertising is often considered the “ideal”, this only increases women’s, and men’s, belief that this is the way that sexual interaction is supposed to happen. Setting these “ideals” in advertising confirms the idea of gender roles in…

    • 1572 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    To a certain extent advertising has both positive and negative effects on society. Advertisements both promote prosperity and also is propaganda. Advertising can effect people by making themdonate blood (Source A), smoke cigarettes (Source B), and "reinforce racial, cultural, and sexual stereotypes (source D). Advertisements try to get consumers to follow what they are advertising or buy a product, sometimes through the use of subliminal messages, celebrity endorsements, or obvious signs. People in society are influenced by most advertisements they see and either buy what they see or talk about what they saw to other people.…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Humour in Advertising

    • 3089 Words
    • 13 Pages

    Every day people are exposed to a large amount of television advertisements. There are thousands of products on the market and it would be interesting to find out why we respond to certain advertisements and not to others. We thought that it could be interesting to concentrate on humorous advertisements since they are a great part of advertising today. Therefore the purpose of this study is to provide a better understanding of humor in Indian television advertising the extent of the study was to look both on how different types of humor are used and what the benefits of humor are. The data was collected through one on one interview.…

    • 3089 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Advertisement is news or a message that is made for persuade or influenced people to be interested in the product or service that a company offers. It means that every ad must be persuasive. There are many kinds of ads; based on its nature of advertisement, it is divide into Commerce ads and Non-commerce ads. Commerce ads made for influencing people in order to have, buy and use the product that has been advertised. On the other hand non-commerce ads made to get people’s attention so they will be sympathetic or give a support to the ads. In the daily life people often see an advertisement; in television, in news paper, in internet, in radio and at the road, posted on billboard. The advertisement will influence people’s behavior and physicology, because people’s culture and life style are based on what they have seen and feel then they will implement it in their daily life. In this case, modern people’s life will be influenced by the information that they get in their daily life. By watching and hearing an advertisement, people will get two sides of effect, they are disavantages and advantages. The effect that people get is based on how people respond to the advertisement, and if people dont want to get the disadvantageous side of advertisement, they have to know how to respond to it.…

    • 1278 Words
    • 6 Pages
    Powerful Essays