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Advertising Persuasive Essay

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Advertising Persuasive Essay
After analyzing the persuasive techniques used in numerous advertisements, I found the commercial Gillette Fusion Power Phenom to be the best at influencing men who shave. Some persuasive techniques that made this ad successful are the bandwagon, testimonial, and transfer appeals.
The quote, “ Try the world’s most comfortable shave,” clearly is a Bandwagon appeal. This statement suggests that countless people around the world use this product and it will make people eager to purchase item, since humans have a tendency to not be left out. In addition, men can have the best and most comfortable shave.
As three celebrities including the famous golfer Tiger Woods were featured, using the Gillette Fusion Power Phenom, the testimonial appeal was
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