African American Research Paper

AFRICAN AMERICAN
Total numbers in the U.S.
8,593,287 total African-Americans in the US
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
12.6% African American
Average household size
1. African-American household size:
2. two-person family-3,585,316 or 41.7%
3. three or four-person family- 3,769,736 or 43.9%
4. five-person family or more- 1,238,235 or 14.4%
5. total African-American household size- 8,593,287
Average age of African-Americans:
Males 31 years of age
Females 31 years of age total average age is 33 years of age
% of African-Americans with college degrees
20% of the African-American population have a college degree bachelor’s or higher
Average or median income levels of African-Americans:
$35,398 as of 2013
Information (source) http://www.epi.org/blog/new-census-data-show-no-progress-in-closing-stubborn-racial-income-gaps/

Brands that have higher than average purchase for each group
1.
Whataburger
2. Ben & Jerry’s
3. Xbox, PlayStation
4. Motown records, death Row records, iTunes
5. Netflix and HULU
Identify specific products which have above average usage for each group due to cultural and ethnic beliefs in the African-American culture average products for each group are:
1. Music and media
2. clothing and fashion
3. video games
4. social media (Facebook, Twitter, and snapchat)
5. food and restaurants
6. any products that promote him African-American generational, social political sensitivities and that show cultural empathy
Information (http://adage.com/article/agency-viewpoint/reaching-gen-african-american-consumers/306661/)
Best media to use to target each group social media and Internet promotion of products
1. Facebook
2. Twitter
3. snap chat
4. AT&T
5. HBO, FX, and iTunes
Information (http://adage.com/article/agency-viewpoint/reaching-gen-african-american-consumers/306661/)
ASIAN AMERICAN
Total numbers in the U.S.: total Asian population 16,501,084
Rate of growth
4.8% of Asian American population growth
Average household size
1. Asian household
size:
2. two-person family-1,178,623 or 32.1%
3. three or four-person family-1,861,779 or 50.7%
4. five-person family or more-630,377 or 17.2%
5. total Asian household size- 3,670,799

Average age of Asian:
Males 35 years of age
Females 37 years of age total average age is 36 years of age
% of Asian with college degrees
58 % of the Asian Americans population have a college degree bachelor’s or higher
Information ( )
Average or median income levels Asian Americans is $74,297 as of 2013 Information (source) http://www.epi.org/blog/new-census-data-show-no-progress-in-closing-stubborn-racial-income-gaps/
InBrands that have higher than average purchase for each group
1. food
2. travel, automobiles
3. baby products
4. mobile digital devices
Information (http://nielsencommunity.com/report_files/Asian_Consumer_Report_2016_Final.pdf)
Identify specific products which have above average usage for each group
1. Southwest airlines
2. Chase credit cards
3. Audi vehicles
Information (http://www.mediapost.com/publications/article/208017/different-ethnic-groups-overlap-brand-preference.html#axzz2dKNMKUYn)
Best media to use to target each group

HISPANIC AMERICAN
Total numbers in the U.S. total Hispanics 55,250,517 or 17.3%
Rate of growth
2.8 % Hispanic
Average household size
1. Hispanic household size:
2. two-person family-3,009,773 or 27.5%
3. three or four-person family-5,098,891 or 46.6%
4. five-person family or more-2,841,699 or 26%
5. total Hispanic household size- 10,950,363
Average age of Hispanic:
Males 27 years of age
Females 28 years of age total average age is 28 years of age
% of Hispanic with college degrees
15% of the Hispanic population have a college degree bachelor’s or higher
Average or median income levels $42,491 as of 2013
Brands that have higher than average purchase for each group
1. Hispanic brand names
2. health and beauty products
3. baby products
4. the products
Information (https://www.slideshare.net/ikinser/nielsen-state-ofthehispanicconsumer-2012)
Identify specific products which have above average usage for each group
1. US Airways
2. capital one
3. Best Buy
Information (http://www.mediapost.com/publications/article/208017/different-ethnic-groups-overlap-brand-preference.html#axzz2dKNMKUYn)
Best media to use to target each group
1. TV , movie
2. YouTube
3. email marketing