Airbnb
1. Introduction
The 2000s have developed an era of collaborative consumption, which is to increase the use of a good or service sharing, exchange, sale or lease of it. Last affected by this phenomenon: housing and tourism. We all heard about "couchsurfing" or "exchange of apartments or houses" and the society swears today more than Airbnb.
The concept proposed by this site meets a real demand: it is to link individuals who want to rent their homes to supplement their ends with travelers seeking accommodation at lower prices. No wonder that this start-up in Silicon Valley has attracted over 4 million users in 192 countries worldwide.
As I read through the case; I realize that Airbnb did not respond in a good way. However, how they reacted in the long-run was very smart. Indeed, they apologized and promised to strengthened their security for the safety of each customer.
2. Airbnb
Four million passengers have already tested the concept . The ads make the visitors dream : Prices also are attractive: 100 euros per night for a three - bedroom duplex terrace overlooking the Eiffel Tower. Cheaper than a room in a small hotel next door. Select, contact, and book: three clicks, it is done . " We owe our success to our business model : the ad is free , we only take a commission at the time of the transaction ," said Nicolas Ferrary . 3% paid by the host, 6 to 12% by the traveler. In crisis, Airbnb democratizes tourist rental . " We rent our three-piece 750 euros per week , enough to pay a part of the holiday ," explained Isabelle and Quentin . Like them, 35,000 "guests" in France - 15 000 Paris supplement their income by renting their couch , their guest room, their apartment or house. However, the site is sometimes more than just extra income. (Airbnb, 2013).
3. Social Media
Besides operating a host of social media channels, including Facebook, with 247,000 likes, Twitter, with over 140,000 followers, YouTube, with over 3,400 subscribers, and a company
The 2000s have developed an era of collaborative consumption, which is to increase the use of a good or service sharing, exchange, sale or lease of it. Last affected by this phenomenon: housing and tourism. We all heard about "couchsurfing" or "exchange of apartments or houses" and the society swears today more than Airbnb.
The concept proposed by this site meets a real demand: it is to link individuals who want to rent their homes to supplement their ends with travelers seeking accommodation at lower prices. No wonder that this start-up in Silicon Valley has attracted over 4 million users in 192 countries worldwide.
As I read through the case; I realize that Airbnb did not respond in a good way. However, how they reacted in the long-run was very smart. Indeed, they apologized and promised to strengthened their security for the safety of each customer.
2. Airbnb
Four million passengers have already tested the concept . The ads make the visitors dream : Prices also are attractive: 100 euros per night for a three - bedroom duplex terrace overlooking the Eiffel Tower. Cheaper than a room in a small hotel next door. Select, contact, and book: three clicks, it is done . " We owe our success to our business model : the ad is free , we only take a commission at the time of the transaction ," said Nicolas Ferrary . 3% paid by the host, 6 to 12% by the traveler. In crisis, Airbnb democratizes tourist rental . " We rent our three-piece 750 euros per week , enough to pay a part of the holiday ," explained Isabelle and Quentin . Like them, 35,000 "guests" in France - 15 000 Paris supplement their income by renting their couch , their guest room, their apartment or house. However, the site is sometimes more than just extra income. (Airbnb, 2013).
3. Social Media
Besides operating a host of social media channels, including Facebook, with 247,000 likes, Twitter, with over 140,000 followers, YouTube, with over 3,400 subscribers, and a company