1) Target market
Demographics Segment
The researchers which polled the views of 1,600 UK and US adults this September, revealed around half of the respondents are aware of products including Google Glass, Sony Smart Watches, and Samsung Galaxy Gear, particularly among the male under 45 years old demographic. The researchers proved that the price is a major barrier for the mass take-up of technology, particularly for 16-24 years old
Physiographic
The Multipurpose Glassware are ideal for those “tech-savvy” adults that love to have some sort of technology with them all the time. The multipurpose glassware offers complete hands free accessibility that people with hectic, busy life would appreciate
The Multipurpose Glassware will be a life changing product for sectaries, and busy businessman and woman all over the world. The features of this glassware are ideal for and appealing to those that live the busy lives that calls for them to be hands free. With a quick swipe of a finger and the tone of the user’s voice the usercan do almost anything with The Multipurpose Glassware hands free. The user can take a quick picture with a wink of an eye, make a call, facetime, get directions, send a text message, and even search the internet while being hands free.
The Multipurpose Glassware target market is International Business Travellers between the age of 24-36, “tech-savvy” male enthusiast between the age of 21-40, mala and female teenagers between the ages 14-19.
1V : Marketing Plan
A) Market Place Analysis
1) Current Market
The multipurpose glassware uses a mass marketing approach. This glassware are technology related and it’s relatively inexpensive. It is a high end product with affordable price so that variety of individual can afford to buy them. This product is available in most countries and its easy to use for more demographic.
Demographic/ Psychographic
The demographics of those who may buy multipurpose