Consumer Traits and Behaviors Paper and Presentation References

Consumer Traits and Behaviors Paper and Presentation References
September 16, 2013
PSY 322
Professor Susan Rusnak

Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences
Competition is a major issue here within society of the United States and so in this capitalistic system, there is a steady competition in a capitalistic system competing against each other in a free market. In a legal system, plaintiffs and defendants constantly compete against each other to win the verdicts of juries and judges. Competition occurs within consumer behavior. People are so competitive when it comes to sports and games, they even have food competitions. Competitiveness can lead to strange behaviors. Trait of competitiveness can lead to strange behaviors and has also been recognized as “the enjoyment of interpersonal competition and the desire to win and be better than others” (Spence & Helmreich, 1983, p.41).
Background theory four levels are labeled elemental traits, compound traits, situational traits, and surface traits.
Elemental Traits are the basic and enduring cross-situational predispositions. Five of the eight elemental traits are openness to experience, conscientiousness, extroversion (measured as introversion), agreeableness, and emotional instability. If you are using the evolutionary perspective, three additional elemental traits are proposed: the need for body resources, material resources, and arousal. The eight elemental traits in a series of five studies.
Methodology
A 4 page survey was done sent 600 members of the panel. They was selected by population characteristic of the United States on age, household income, education, race, gender.
The role of personality traits in online consumer complaint behavior and service recovery expectation.
This article is about consumer complaints as it relates to online shopping and the recovery of the service provided to them. For the most part the article discusses how that in online shopping we as consumers are bound to receive bad service either by design or by accident. It also discusses the consumer behaves when we do complain. People have different personality traits when complaining like some are hostile because they received bad service and others are more understanding.
Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior
This article discusses how mobile shopping will increase in the future the Theory of Planned Behavior will lead to the shopper to develop new characteristics as to how they shop especially online or mobile. Technology has helped us as consumers develop new ways to go about our daily lives simply because we can use our mobile devices to take care of our business. This new ability has helped us to develop new traits and behaviors. Behavior of Consumers in Socialization influences on preparation for later life. This article focuses on the behavior of the skills of the elderly preparation for the older age of life. The social learning and challenges they face are the marketing that push the process of retirement and ageing. The methods they speak of and elaborate on are the late time in life. We see that the influence of the change of life is the factors that give them the desire that they want to be near their older children. The marketers that did the surveying of the communities and the area that had aged, the marketers presumed to see what responses they could get with data that they sent and surveyed. The behavior that was seen is a lot of the elderly started earlier seeking where they would retire and how far they will be from the oldest child. The marketers that started this process was sure that the response would be what they were seeking. The data they were seeking was information that would show that consumers do respond to retirement plan, IRA and end of life living areas. Consumer Behavior and Retailing what makes me buy. This article defines how consumers look at retailing and how they shop. The consumers buying power is based on impulse and this articles talks about how they market to the loyal shoppers. A lot of these advertisers decided to ensure that they keep the business of the past customer by advertising to them that they would get the best deals and coupons. The article focuses on how they view the social media and how they gear their commercials toward the loyal customers. The retail focus on how the market can be driven by what the consumers see and what potential discounts or sales that the store may offer
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior.
This article seeks insight into how vanity impacts the consumer behavior. With all the products and services developed around this aspect, vanity contributes to a large marketing and consumer population. For this reason it is important to understand and measure the implications of how vanity truly impacts consumer behavior.
The article provides theoretical definitions of four vanity related traits which are defined and scales measuring these aspects are developed. Extensive validation procedures are employed, including assessing the relationships between the vanity scales and numerous consumer-related attitudes and behaviors. Five studies, encompassing seven samples, are reported. Finally it shows the importance of the traits to a number of consumer-related behaviors. As well as offering a discussion with implications for future research.
The effect of personality traits on private brand consumer tendencies: A cross-cultural study of Mediterranean countries.
The purpose of this paper is intended to shed light into the connection between three personality traits and two characteristics of shoppers who buy private-label brands and their reasons for choosing such brands across four member countries for the Union of the Mediterranean. The personality traits studied are individualism, materialism, and the “need for cognition”. The finding reveals that personality traits are significantly associated with both behavioral characteristics. Cultural Influences on Consumer Behaviors

This article takes a look at the effects of culture on the behavior of consumers. In the information provided by the author several stages of the consumer decision-making processes were looked at and identified. The influences of purchase decision and the possible differences between individualist and collectivist consumers was the focus. Through the use of two hundred and eleven respondents from individualist and collectivist background used to confirm the cultural values. The selected groups included Australian born for the individualist group and the Asian born for the collectivist group. Culture is defined as an imperative aspect of consumer behavior and as such the effects of individualism-collectivism on consumer behavior has been examined in this article so that one has a clear understanding of the concepts.

Consumer behavior: A Quadrennium This article analyzes varying strategies involved in consumer behaviors. Information was given on the processing of information by the consumers. Sensation, perception, attention, and categorization are areas that are discussed in reference to the consumer. Since these areas are key components in marketing. The intrinsic and extrinsic factors are also evaluated in this article so as to provide a comprehensive look at the behavior of consumers. The way in which consumers behave can either be a detriment or profit to the companies seeking their patronage.

References

JOURNAL OF CONSUMER PSYCHOLOGY, 14(1&2), 52-63
Copyright O 2004, Lawrence Erlbaum Associates, Inc. Volume 14, Issues 1–2, 2004, Pages 52–63
John C. Mowen, 2004, Regents Professor and Noble Chair of Marketing Strategy
College of Business Administration Oklahoma State University

The role of personality traits in online consumer complaint behavior and service recovery expectation
Huang, Jen-Hung; Chang, Chiao-Chen. Social Behavior and Personality36.9 (2008): 1223-1231.
Journal of Retailing and Consumer Services
Volume 19, Issue 5, September 2012, Pages 484–491
Kiseol Yang,
The University of North Texas, Department of Merchandising and Digital Retailing, College of Merchandising, Hospitality, & Tourism, 1155 Union Circle # 311100, Denton, TX 76203–5017, United States
Atchley, R.C. (1987), Aging: Continuity and Change (2nd ed.), Wadsworth Publishing, Belmont,CA.
Atchley, R.C. (1997), Social Forces and Aging: An Introduction to Social Gerontology (8th ed.),
Wadsworth Publishing, Belmont, CA.
Baltes, P.B. and Labouvie, G.V. (1973), “Adult development of intellectual performance.
Description, explanation and modification”, in Eisdorfer, C. and Lawton, M.P. (Eds), The
Psychology of Adult Development and Aging, American Psychological Association,
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Bengtson, V.L. and Troll, L. (1978), “Youth and their parents: feedback and intergenerational influence in socialization”, in Lerner, R.M. and Spanier, G.B. (Eds), Child Influences on Marital and Family Interaction: A Life-span Perspective, Academic Press, New York, NY, pp. 215-40.
Ahluwalia, Rohini (2002), “How Prevalent is the Negativity Effect in Consumer
Environments?,” Journal of Consumer Research, 29 (September), 270–9.
Arnold, Mark J. and Kristy E. Reynolds (2009), “Affect and Retail Shopping
Behavior: Understanding the Role of Mood Regulation and Regulatory
Focus,” Journal of Retailing, 85 (September).
Bagozzi, Richard P., Mahesh Gopinath and Prashanth
Editorial / Journal of Retailing 85 (3, 2009) 239–244
Netemayer, R.G., Burton, S., & Lichtenstein, D.R. (1995). Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior. Journal of Consumer Research, 21 (4), 612-626.
Ram Herstein, Sigal Tifferet, Jose Luis Abrantes, Contantine Lymperopoulos, Tahir Albayrak, Meltem Caber, (2012) “The effect of personality traits on private brand consumer tendencies: A cross-cultural study of Mediterranean countries”. Cross Cultural Management: An international Journal, Vol. 19 Issue: 2, pp. 196-214.
Nayeem, Tahmid. International Journal of Business and Management7.21 (2012): 78-91.
Jacoby, J. Johar, G V. Morrin, M. Consumer behavior: A Quadrennium. Annual Review of Psychology49. (1998)

References: John C. Mowen, 2004, Regents Professor and Noble Chair of Marketing Strategy College of Business Administration Oklahoma State University Kiseol Yang, The University of North Texas, Department of Merchandising and Digital Retailing, College of Merchandising, Hospitality, & Tourism, 1155 Union Circle # 311100, Denton, TX 76203–5017, United States Atchley, R.C. (1987), Aging: Continuity and Change (2nd ed.), Wadsworth Publishing, Belmont,CA. Atchley, R.C. (1997), Social Forces and Aging: An Introduction to Social Gerontology (8th ed.), Wadsworth Publishing, Belmont, CA. Baltes, P.B. and Labouvie, G.V. (1973), “Adult development of intellectual performance. Bengtson, V.L. and Troll, L. (1978), “Youth and their parents: feedback and intergenerational influence in socialization”, in Lerner, R.M and Family Interaction: A Life-span Perspective, Academic Press, New York, NY, pp. 215-40. Ahluwalia, Rohini (2002), “How Prevalent is the Negativity Effect in Consumer Arnold, Mark J. and Kristy E. Reynolds (2009), “Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Bagozzi, Richard P., Mahesh Gopinath and Prashanth Editorial / Journal of Retailing 85 (3, 2009) 239–244 Nayeem, Tahmid. International Journal of Business and Management7.21 (2012): 78-91. Jacoby, J. Johar, G V. Morrin, M. Consumer behavior: A Quadrennium. Annual Review of Psychology49. (1998)