retail display

Retail Display
Effect of signage and digital display on consumer Behavior

Submitted By: Guided By:
V.Anusha Prof. Hardeep Singh
Roll No.04
PGDM-RM
KJ Somaiya Institute Of Management Studies and Research

Table Of Contents

1. Abstract…………………………………………………………………………………………………………….....1
2. KeyWords……………………………………………………………………………………………………………..1
3. Introduction…………………………………………………………………………………………………………..2
4. Literature Review…………………………………………………………………………………………………..2
a. Retail Display……………………………………………………………………………………………………3
b. Signage……………………………………………………………………………………………………………8
c. Digital Display…………………………………………………………………………………………………10
5. Research Methodology………………………………………………………………………………………….12
6. Key Findings………………………………………………………………………………………………………..13
7. Conclusion…………………………………………………………………………………………………………..14 Abstract:
Retail is all about selling which need consumer attention. This attention can be grabbed only through attractive and creative displays. The changing display attributes of both offline and online stores are very important to analyze and bring down a store that increases foot falls for itself with attractive shelves and visual merchandising. This paper contains detailed study of various retail display methods adopted by the retailers in the industry. The various trends and innovations taking place are also covered. The paper also deals with retail display invention in the form of digital display that has become prevalent in the present times. Also the effects of various attributes such as lighting, display of products, color of the store are discussed in detail.

Keywords:
Retail Display, Digital Display, Consumer behavior, Shopper Experience, Display Merchandise, and Signages in Retail

Introduction:
Today’s consumers are

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