Executive Summary of Amazon

Competitive Strategy
LB5206
Amazon.com
“Live” Case Study

Table of Content

Table of Content 2

Executive Summary 2

Corporate Culture 3

Industry Analysis through Porter’s Five Forces 5

Competitors for amazon.com 8

SWOT Analysis of Amazon 9

Difficulties faced by Amazon.com 12

Competitive Strategies 12

Recommendations 14

General References 15

Executive Summary

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.
The company was started in year 1994. Bezos started operating the business from a small office in Seattle and the website was launched on internet in 1995. The main focus of Bezos was to change the experience of buying a book from the internet with more enjoyable service. This concept proved to be so successful that it became the most successful online business.
Amazon.com till date has gone through many ups and downs. It has been registered as the largest customer base with yearly sales of billions of dollars. Now Amazon.com offers very wide variety of products. Anyone can buy any products of almost any brand. Their company went through a tough time in between when they were trying to compete with competitors like Wal-Mart and eBay. But they were able to come out of it but improving their services according to customer experiences. They improved on their strengths and worked on weaknesses so as to make the customers experience more enjoyable and interesting.

Corporate Culture

"We're not always asking ourselves what's going to happen in the next quarter, and focusing on optics, and doing those other things that make it very difficult for some publicly traded companies to have the right strategy." (Jeff Bezos)
"Culture eats strategy for breakfast." (Sramana Mitra's book, Entrepreneur Journeys)

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