Borders and Amazon Business Approach
Borders and Amazon Business Approach
Otis v Drummer
Strayer University
Bus 302 – Management Concepts [ January 13, 2012 ]
Professor Dominique Emerald Sweeting
1-
Describe the history and core business of each company.
Traditional book stores have been around for ages. Evidently, public libraries and private stores like Barnes and Nobles, Waldenbooks, and of course Borders are often the main places where people go to purchase or borrow their books. Nowadays, with the rise of technology, many more options are available to readers. For instance, we now have the choice to go online to look for volumes we might want to read or buy; thus, one of the leading companies captivating the attention of many is Amazon which alone with Borders constituted two of the most prolific book organization in America. According to research, Borders started in as a small used bookstore in Ann Arbor, Michigan by Tom and Louis Borders who initially intended to help supplied academically the University of Michigan (Borders Group Inc., 97). Over the years, after several movements and stores being opened, the company was acquired in 1992 by K-Mart which happened to own the chain of Waldenbooks as well. Unfortunately, the relationship did not last long because three years later Borders book became 100% publicly owned and still conducting business that way (Borders Group Inc., 97). Meanwhile, propel by electronic commerce, Amazon which started in 1995 is considered the pioneer of online book selling (Press, 2004). Being the first internet retailer securing one million customers, Amazon, kept on progressing as the years go by. It got into the music and video business in 1998 and acquired some companies in England and Germany that same year; started to sell toys, electronic tools, and hardware in 1999; and finally, made some profit in 2001 (Press, 2004). 2- Compare and contrast the management approach each took to Internet marketing and sales.
Most people would agree that
Otis v Drummer
Strayer University
Bus 302 – Management Concepts [ January 13, 2012 ]
Professor Dominique Emerald Sweeting
1-
Describe the history and core business of each company.
Traditional book stores have been around for ages. Evidently, public libraries and private stores like Barnes and Nobles, Waldenbooks, and of course Borders are often the main places where people go to purchase or borrow their books. Nowadays, with the rise of technology, many more options are available to readers. For instance, we now have the choice to go online to look for volumes we might want to read or buy; thus, one of the leading companies captivating the attention of many is Amazon which alone with Borders constituted two of the most prolific book organization in America. According to research, Borders started in as a small used bookstore in Ann Arbor, Michigan by Tom and Louis Borders who initially intended to help supplied academically the University of Michigan (Borders Group Inc., 97). Over the years, after several movements and stores being opened, the company was acquired in 1992 by K-Mart which happened to own the chain of Waldenbooks as well. Unfortunately, the relationship did not last long because three years later Borders book became 100% publicly owned and still conducting business that way (Borders Group Inc., 97). Meanwhile, propel by electronic commerce, Amazon which started in 1995 is considered the pioneer of online book selling (Press, 2004). Being the first internet retailer securing one million customers, Amazon, kept on progressing as the years go by. It got into the music and video business in 1998 and acquired some companies in England and Germany that same year; started to sell toys, electronic tools, and hardware in 1999; and finally, made some profit in 2001 (Press, 2004). 2- Compare and contrast the management approach each took to Internet marketing and sales.
Most people would agree that
References: Amazon.com inc. (2000, May). The frontline poll. Amazon.com 's spending on infrastructure; Approach to financial managagment , 1 (5), p. 8. Brown, S. P. (2011). Forces and trends in business. Retrieved November 1, 2011, from Ezine@articles: http://ezinearticles.com/?Forces-and-Trends-in-Business&id=708724 Hogan, G Linden, G., Smith, B., & York, J. (2003, January/February). Internet computing, IEEE. Retrieved October 31, 2011, from ieeexplore digital library: http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=1167344 Moran Law group Msnbc.com staff and news service reports. (2011, July 18). Final chapter: Borders to close remaining stores. Retrieved November 1, 2011, from http://www.msnbc.msn.com/id/43797505/ns/business-retail Noble, K Norris, M. (2011). Borders: A case study of bookselling gone wrong. Book rublishing report , 37 (2), 1-9. Press, J. (2004). Company histories and profile. Retrieved October 30, 2011, from Fundinguniverse: http://www.fundinguniverse.com/company-histories/Amazoncom-Inc-Company-History.html Williams, C