The product being researched is the Kindle Fire which is created by Amazon.
The Kindle Fire comes in two sizes, 7” and 8.9” and different memory sizes available, ranging from 8 GB to 64 GB, and also has the option of being in HD (“Amazon”, 2013). The Kindle Fire closest to comparison in this analysis is the Kindle Fire HD 8.9” 4G wireless tablet. Some of the features offered on the Kindle Fire are high-speed web browsing making it possible to check e-mail, stream movies, as well as web chat using Skype (“Amazon”, 2013). There is a large variety of T.V shows, movies, magazines, books, and applications that can be downloaded easily to the Kindle Fire (Amazon,
2013). Amazon has made improvements and upgraded its services since development in 1994. By looking at all products offered there is a limited supply that is offered and the prices are controlled by the participants selling certain items. The Kindle Fire tablet is still an e-reader with upgraded functions making it a more appealing product. By Amazon keeping their Kindle Fire at a competitive price they are able to control the equilibrium of the supply and demand. More and more products are being developed to serve in the competitive market that Kindle is in which makes supply and demand difficult to predict. With the Kindle Fire being available in local stores and online the current demand can be monitored through sales, research can also be conducted comparing other products and their sales reports. The product in comparison is the Apple iPad. There is a variety of people that could benefit from the iPad. There are students, businesses, and families as well as individuals that can all use the iPad in place of a laptop of home computer. The features of web-browsing and applications that can be installed make the iPad a fun and useful tool. More and more business owners are switching to the iPad for the benefits of a computer on the go. Parents are able to produce entertainment for their children from the applications focused on fun and education. Competitors such as Amazon are working towards creating a product that is similar to the iPad but offered at a cheaper more affordable rate for the average working person.
Resources
Amazon. (2013). Retrieved from http://www.amazon.com/gp/product/B008GFRBBW/ref=fs_jw essortment. (2011). Retrieved from http://www.essortment.com/history-amazoncom-21180.html