Aizenman's Argumentative Essay
I believe Aizenman’s thesis was the following: We need people to realize how much their designer jeans are actually worth.
I can honestly see all three appeals in this essay. We defiantly see examples of the logical appeal. For example, during the experiment, Aizenman states the participants were told that they could essentially see what exactly went into making these jeans. The article also states that nearly 85% just didn’t want to see that. They didn’t want to see the real lives behind the jeans, even though they had the proof, and a reason to want to know this info. The ethical appeal focuses on the “credibility and good character” of the creator of the argument. In this case I believe it would be Reczek, the experimenter. During the experiment
it was pretty clear that Reczek telling these people they should want to know what was happening turned them off. They even state “"To get people to be more ethical, do not ever present your message as, 'If you're not doing this, you're a bad person.' All that's going to do is to make the person reading the message say, 'You're a lunatic and I'm ignoring you.' ". The last appeal is emotional. This appeal is probably the most important. Using this appeal basically made the participants feel guilty. Made them feel bad for not caring what people had to go through for them to get the over-priced jeans.
I can honestly see all three appeals in this essay. We defiantly see examples of the logical appeal. For example, during the experiment, Aizenman states the participants were told that they could essentially see what exactly went into making these jeans. The article also states that nearly 85% just didn’t want to see that. They didn’t want to see the real lives behind the jeans, even though they had the proof, and a reason to want to know this info. The ethical appeal focuses on the “credibility and good character” of the creator of the argument. In this case I believe it would be Reczek, the experimenter. During the experiment
it was pretty clear that Reczek telling these people they should want to know what was happening turned them off. They even state “"To get people to be more ethical, do not ever present your message as, 'If you're not doing this, you're a bad person.' All that's going to do is to make the person reading the message say, 'You're a lunatic and I'm ignoring you.' ". The last appeal is emotional. This appeal is probably the most important. Using this appeal basically made the participants feel guilty. Made them feel bad for not caring what people had to go through for them to get the over-priced jeans.