Preview

Al Ain Dairy: Market Expansion

Good Essays
Open Document
Open Document
1152 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Al Ain Dairy: Market Expansion
INTERNATIONAL BUSINESS

SCHOOL YEAR 2012/2013

INDIVIDUAL ASSIGNMENT

Al Ain Dairy: Market Expansion

FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA

1. Recommend new products for Al Ain Diary based on competitive analysis, consumer insights and emerging trends. Al Ain Dairy is the UAE’s largest dairy company by market share with customers not only from the UAE market but also from Europe and other Asian countries. Besides the dairy market, in 2004 this successful company entered in the juice market having an expansion goal both to the regional market – MENA - and also on the juice one due to the shelf life (9 months) of this kind of product. This turns into a big advantage in terms of spreading their business into other regions since they “don’t have limitations on time” and so, “the whole world is a market” as defended by Shashi Kumar Menon, the Al Ain Dairy’s CEO. To make a competitive analysis I will use of the SWOT analysis, referring the Strengths and Weaknesses of Al Ain Dairy and the Opportunities and Threats of the external environment that this firm needs to take into account to create new successful products.
|Strengths |Weaknesses |
|Introduction of long-life juice: allows reaching to new markets|Insufficient production to meet local market: dairy needs to|
|Social Responsibility and Sustainable Thinking: increases the |be imported |
|firm’s reputation |Lack of their own source of fodder: higher costs |
|Provide High quality and safe products | |
|Wide Variety of products | |
|Excellent in
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Kingsford Charcoal Marketing Report
    • 1206 Words
    • 5 Pages

    Kingsford Charcoal Marketing Report

    In order to help Kingsford planning the marketing strategy, the SWOT analysis is necessary to identify the strength and weakness of the internal environment, also the opportunity and threats that existed in external environment.…

    • 1206 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Natureview Case Study Essay
    • 1743 Words
    • 7 Pages

    Natureview Case Study Essay

    Natureview is a thriving yoghurt production company headquartered in Vermont that is seeking to grow revenues to $20 million from $13 million before the end of the next fiscal year. Natureview’s management has decided this increase in revenues could be obtained through three courses of action; moreover, these options concern which type of retail channel—either a typical supermarket or natural foods store—Natureview should attempt to sell its product in as well as which type of product, including size and flavor, to sell to each retail channel. The first option, most strongly advocated by the vice president of sales, Walter Bellini, states that Natureview should expand six SKUs of its 8-ounce product line into one or two supermarket channel regions. The second option, supported by vice president of operations Jack Gottlieb, proposes the yoghurt company expand four SKUs of its 32-ounce yoghurt size…

    • 1743 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Sunshine Juice
    • 2285 Words
    • 10 Pages

    Sunshine Juice

    In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we will list a series of objectives that Sunshine should achieve upon adopting our recommendations. Finally, after detailed qualitative and quantitative assessment of our recommendations, we will use one of our suggested alternatives as the basis to develop a marketing strategy for Sunshine Juice Company.…

    • 2285 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing and Boost Juice
    • 1075 Words
    • 5 Pages

    Marketing and Boost Juice

    Boost juice bar formed in the year 2000 with the first store located in Adelaide, South Australia and is now has an international chain of retail outlets that specialize in selling fresh juice. The company now expanded internationally with stores situated in Asia, Europe, Russia and Middle Eastern through the use of franchising. In this report we will explain how boost differentiate its products from their competitors and discuss the macro-environmental forces that could potentially impact on the success of the Boost business moving forward.…

    • 1075 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    United Cereal Case Study
    • 1686 Words
    • 7 Pages

    United Cereal Case Study

    For creating a successful strategy, a keen understanding of a company´s resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being is essential. Therefore the following SWOT analysis draws a conclusion about the company´s current overall situation and performance taking into account United Cereal´s strategy as well as external market opportunities and threats .…

    • 1686 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Nature View Farm Case Analysis Essay Example
    • 461 Words
    • 2 Pages

    Nature View Farm Case Analysis Essay Example

    Natureview Farm, a Vermont based producer of organic Yogurt with $13 million in revenues is the leading natural Yogurt brand(24% market share) sold into natural food stores.It has achieved this through its special Yogurt manufacturing process & through cultivating personal relationships with dairy buyers in the natural food channel set in 2000, when the company faces financial pressure to grow revenues to $20 million by the end of 2001, due to a planned exit by its venture capital investors. The intermediate decision point that the protogonist, Natureviews vice president of marketing, faces is whether to achieve this revenue growyh by expanding into supermarket channel.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Week 2 Assignment
    • 1405 Words
    • 6 Pages

    Week 2 Assignment

    Collins Dictionary of Business defines SWOT analysis as “a framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm’s competitive strategy and marketing strategy in individual product markets and its overall business strategy” (2006). Through knowing the general definition of SWOT analysis, we can begin to break down the pieces of SWOT analysis by the internal and external factors.…

    • 1405 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Swot Analysis
    • 645 Words
    • 3 Pages

    Swot Analysis

    SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat) (Marketing Strategy, 1998).…

    • 645 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Sustainability Issues with the Milk Industry
    • 1202 Words
    • 5 Pages

    Sustainability Issues with the Milk Industry

    The production of milk at a processing plant does not create many major issues relating to sustainable resources use and conservation. The key issues associated with the production of a bottle of milk are created at the start of production on dairy farms. Farmers engage in practices to enable the production of milk.…

    • 1202 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Swot Analysis
    • 1959 Words
    • 8 Pages

    Swot Analysis

    To understand the market, we use a SWOT analysis. The extensive marketing audit - comprising both internal and external analysis - will enable the particular company to put together a SWOT analysis for the business. The SWOT serves to relate the internal strengths and weaknesses of the business in relation to the external opportunities and threats evident in their marketplace. In essence, the company needs to maximise the application of their capabilities in order to create a differential advantage over their competitors in delivering their goods and services to customers.…

    • 1959 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    SWOT ANALYSIS FOR ARSENAL HOLDING PLC
    • 1025 Words
    • 4 Pages

    SWOT ANALYSIS FOR ARSENAL HOLDING PLC

    SWOT represents the output of a marketing audit analysis and is essentially the analysis of the environmental factors and the internal appraisal part of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SWOT factors together with an evaluation of its implications is a key part of objective marketing planning.(G.Lanchester and L. Massingham (1996)…

    • 1025 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Dutch Lady Milk Industries
    • 3073 Words
    • 13 Pages

    Dutch Lady Milk Industries

    Dutch Lady Milk Industries Bhd has always had an innovative approach towards its product portfolio. The company comes up with a new type or new form of product every four or five years. Whenever an opportunity is seen in the market, the management creates a product diversification program under the supervision of the CEO. Before year 2003, the following diversification programs had been implemented by Dutch Lady.…

    • 3073 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ab Foods Case Study
    • 796 Words
    • 4 Pages

    Ab Foods Case Study

    ABF is a diversified group of businesses which enjoy a high degree of autonomy in the running of their operations. Its business is split into five business segments: Sugar, Agriculture, Retail, Grocery and Ingredients. (1) Application of new technology research and development are vital to AB Foods, which is one of top five European companies by market capitalisation (3) to assess the internal and external environmental factors. Five forces and PESTEL are separately used in helping AB Foods assess the micro and macro factors, so that it can decide their strategic objectives definitely. Identifying its strengths, weakness, opportunities, and threats using SWOT analysis is a powerful tool for AB foods to improve their competitiveness and market share.…

    • 796 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study of Engro Foods Limited
    • 2614 Words
    • 11 Pages

    Case Study of Engro Foods Limited

    Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal. Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure. Engro Foods now plans to venture beyond the dairy sector. In this pursuit, grain and fruit markets have been analyzed in great detail. Engro has launched its new brand in fruit juices called as Olfrute. Engro Foods’ vision is “Elevating Consumer Delight…

    • 2614 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Bauhinia: Milk and Specialty Food Industry
    • 680 Words
    • 3 Pages

    Bauhinia: Milk and Specialty Food Industry

    Milk and milk products cannot be stored for a long time; a great emphasis is put on their freshness. It is necessary to sell these products soon, and therefore businesses pursue to promote sales also with the help of temporary reduction of prices.…

    • 680 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics