14-4-2012 |
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Table of contents Introduction 2 Al Jazeera 3 Biggest competitors of Al Jazeera English 4 Comparison AJE with BBC, CNN, FOX News 5 SWOT-analysis Al Jazeera English 6 Weaknesses of Al Jazeera English 6 What can be changed? 7 How can it be accomplishes? 7 How can it be financed? 8 Will these new sections be a success? 8 Conclusion 8 Sources: 9
Introduction
This will be a report about the English Al Jazeera. First I will give an overview of Al Jazeera as a news provider. Second I will briefly discuss Al Jazeera’s competitors the BBC, CNN and Fox News. After that I will give, what I think is a problem or weakness in the news that is provided by Al Jazeera and then I give an advice on how to overcome this problem. At last I will show why they increase their viewership if they follow my given advice.
Al Jazeera
Al Jazeera is owned and financed by de state of Qatar and is an independent broadcaster. It started initially as an Arabic news channel on satellite TV but it has enlarge into a network with several outlets, including the internet and special TV channels in multiple languages. So now it is accessible in several world regions.
The original Al Jazeera satellite channel was launched on November 1, 1996. It followed the closure of the Arabic language television station of the BBC that had fallen apart when the Saudi government attempted to kill a documentary on executions. To sustain Al Jazeera through its first five years private investors held shares as well as the Qatar government and they received a loan provided by Sheikh Hamad bin Khalifa of QAR 500 million ($137 million).
Al Jazeera became an impartial news source although it was not the first such broadcaster in the Middle East, but others in the region would avoid embarrassing material to their home governments. Al Jazeera discussed issues relating to the Arab world presenting “The opinion and the