Alcohol And The Media's Relationship

Alcohol and the Media's Relationship “The United States Department of Health, Human Health, and The University of Texas, both have found that there was no link between alcohol advertising and the consumption of alcohol.”
Drinking is encouraged by parents, best friends, and even teachers. There has been no research Or evidence that alcohol advertising have anything to do with alcohol consumption like most people think. Drinking ads don't encourage drinking, they don't have anything to do with drinking consumption, and alcohol advertising is only used to promote the product and to get the product “out there.” Therefore, alcohol ads should not be blamed for the alcohol consumption that the people develop. Drinking ads don't have
anything to do with alcohol consumption. Advertising is everywhere we go, the TV, on the bus, on the street, and even on the internet. Alcohol advertising isn't an exception, so like most advertising it makes the product look great. Ads don't make a person's decision to grab a bottle and drink or not. According to the article, “ Effects of Alcohol Advertising on Drinking: Scientific Evidence.” It was also mentioned that advertising had nothing to do with the experimentation or its abuse, which showed consistency with other research reviews. There's no link between alcohol ads and alcohol consumption. According to the article “Effects of Alcohol Advertising on Drinking: Scientific Evidence.” The University of Texas and the Department of Health and Human Health found no link between the two. The article also shows that the main factor of encouragement have been their parents for drinking. Likewise, what does encourage or lead people to drinking. Ads don't encourage alcohol consumption.
People don't start consuming alcohol because of advertisement. According to “SOBER NATION” There are seven reasons why people drink. First reason is stress, they say it relieves them from the stressors in their life. The second reason is peer pressure, they think that because a lot of people around are drinking they don't wanna be “ the odd one out.” Third reason is for fun, being drunk makes them feel happy or “spirited”, they think it enhances their experience at a party or event. Fourth reason is inhibitions which give them a sense of bravery and a carefree feeling causing them to do safe or unsafe things. Fifth reason is out of curiosity of how it feels to be drunk or how it tastes, of course this is more common in younger people. The sixth and seventh reason is the preference of just liking the taste, and accessibility to the drink because they just have it or its available. People drink because they see it modeled by others. According to “addictionblog.org” The enviromental factors, such as the influence of parents or older people, play a role in initial alcohol use. For example parents who drink more favorably may have children who do the same. A research shows that 62% of people said that their parents was an encouragement, 28% said it was their best friends, and 9% said it was their teachers. Ads don't encourage drinking they only do their job which is
promote.
Ads are to make product more “out there.” Advertising does not increase consumption but the reason reason it is to increase market share.
According to an article called “Alcohol Advertising” Alcohol is a “mature” product. The term “mature product”, just means that the consumers are already aware of the product and its characteristics. Another reason for advertising is to encourage consumers to switch to their brand. That is why advertisers focus their efforts on established consumers. They wanna strengthen the loyalty of their own consumers and try to convince other new people to try their brand. Many young pay more attention to Ads on TV then on their history books. Many young people according to “Alcohol Advertising”, can better recognize some alcohol beverages then the labels of former U.S. presidents. Of course this has nothing to do with experimentation, consumption, or abuse alcohol. It is a fact that by the age of 18, the typical young person has seen 100,000 beer commercials, this means they would have to start watching TV from birth till 18 years or age. Ads don't increase consumption but it does enable producers to gain market share at the expense of
others.

Ads don't hurt people, they don't control someone's alcohol consumption, they aren't the reason or the thing that encourages someone to drink, and ads are only to make their more “out there.” Drinking ads don't have anything to do with alcohol consumption because there has been no link found, Ads aren't the ones that encourage drinking it's mostly parents, advertising doesn't make someone drink a beer it's so that the product can be known. Therefore, alcohol consumption and the media have a very distant and non relating relationship.