Budweiser Rhetorical Analysis

Since 1876 Budweiser has been an iconic and innovative alcoholic beverage company in America. (Big Buddy) Their advertisements are no different. How many alcohol companies use puppies in their ads? Matt Freeman says "What they understand is that online marketing is more about a compelling and infectious idea rather than a particular technical format or technique." (Budweiser) Numerous companies use different marketing techniques to intrigue us and enhance their product, but what significance does the use of pathos, ethos, and rhetorical appeals have?

In the Budweiser "Friends are Waiting" ad the company uses pathos to build an emotional attachment between the consumer and the company's product Budweiser beer. The viewer watches a man
This ad could be an astronomical setback for a company by directly addressing one of the issues of alcohol abuse. "Thirty-two percent of fatal car crashes involve an intoxicated driver or pedestrian" (About Addiction) That does not create the urge for people to run out and drink but the way Budweiser warns the consumer in the ad it builds a stronger trust of the company. The Budweiser company has been around for 120 years (Big Buddy) the brand is extremely recognizable. Which builds a strong ethos without the company having to mention how long it has been around it automatically resonates with the consumer. The company shows how the issue can affect
They build the viewer's trust through the use of ethos. Budweiser tugs on the viewer's heart with an abundance of pathos and ethos in their ads. The Budweiser company also uses rhetorical appeals to draw in the consumer, The "Friends are Waiting" ad is no exception to this advertising technique. The ad uses a sweet, innocent puppy to form an attachment and as the attachment grows as the viewer watches the puppy grow and the bond between him and his owner becomes