Rhetorical Analysis Of Coca-Cola

Have you ever seen a Coca-Cola ad and immediately had a strong desire to drink one? The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. The most recent one being the "Share a Coke, which emphasizes that people should not only buy one, but purchase another to share with someone else. While this one is strong, one in particular that always makes me think to buy an ice cold Coca-Cola is when Winter comes around and they start using Santa Claus to advertise. It is really memorable for me since as a child I would always see Santa on a billboard or side of a bottle and think to myself, "Wow, even Santa Claus likes Coke!" The strongest version of this ad in recent times
It makes appeals to ethos which is emphasized by the fact the company chose to use Santa Claus in order to represent Coca-Cola and that it is his drink of choice. This helps create trust with the consumer and desire for the product. If Santa Claus drinks it, it must be great! Pathos, otherwise known as emotion is also utilized in this advertisement. Santa tends to bring people joyous thoughts when the holiday season comes around. The knowledge that Christmas is close means time spent with family and the excitement of gifts to come. The ad uses the promise of enjoyment by simply stating, "Open Happiness". This message implies that if you simply open a bottle of Coca-Cola, it will bring you the feeling of joy that is then amplified by the consumption afterwards. A feeling of magic is also conveyed with the use of Santa creating snowflakes with his breath. The one that the ad seems to be lacking in is reasoning, or logos. Nothing in the ad directly provides information to the consumer or any type of logic to help them make a rational decision. The advertisement in itself is still very effective considering they bring back Santa every