irony to address the fact that if people will indeed mistake the book for a Coke it will ultimately increase Coca-Cola's consumer rates making it more beneficial for them and bringing greater recognition and exposure to their company. Seaver then testifies that Grove Press Inc.
has personally been in the same shoes as the Coca-Cola Company in this debate. He alludes to two of their own published books: One Hundred Dollar Misunderstanding and Games People Play. He illustrates how their situation was far worse in the sense that it was not only the motto that was being recycled but the name of the product itself with a few minor changes. However unlike the Coca-Cola Company, they did not make a major objection to it and instead embraced the fact that it was became widespread and significant. Seaver also refers to the First Amendment in that it states freedom of speech, refuting Coca-Cola's belief that they "owned the phrase". Both corporations equally have access to use it because there was no evident restriction saying that only Coca-Cola possessed exclusive
rights. Lastly, Seaver inflicts a condescending tone toward Herbert and his company to illustrate that they did not obtain the phrase "It's the real thing" from Coca-Cola but from a quote in the ads of a review of their own book- "Diary of a Harlem Schoolteacher is the real thing, a short, spare, honest book " This creates a misjudgment on Coca-Cola's behalf because they wrongfully accused Grove Press of forging their slogan. After instilling shame and embarrassment onto Herbert and the Coca-Cola Company, Seaver then politely ends the letter by granting them "all [the] best wishes."