It's The Real Thing In An Advertising For Diary Of A Harlem Schoolteacher

In 1970, Grove Press used the slogan "it 's the real thing" in an advertisement for Diary of a Harlem Schoolteacher by Jim Haskins. The Coca-Cola Company had already been using this slogan and similar slogans for approximately 28 years, and as a result a Coca-Cola Company executive, Mr. Ira C. Herbert and Mr. Richard Seaver, who was a representative of Grove Press, have a two letter correspondence in which the use of this slogan is discussed. Although both letters contain similarities in regards to word choice and the use of details and examples, the overall tone and persuasiveness of each letter varies greatly.

In the letter from Ira C. Herbert to Richard Seaver, Herbert uses specific words and examples to convey his argument of why Grove