Ira Herbert Letter To Coca Cola Summary

The letter from Ira Herbert, an executive from Coca-Cola, shows how far major companies will go to protect their brands. Mr. Herbert is attempting to convince Mr. Seaver, the executive vice president of Grove Press, Inc., to stop using Coca-Cola’s slogan in advertising for Mr. Seaver’s book. Mr. Herbert writes with a very formal tone but also maintains a polite and understanding manner. He attempts to show how stopping Mr. Seaver’s use of the slogan will benefit both parties, and he gives supporting evidence to back up his argument by explaining the history behind the slogan in Coca-Cola’s advertising. However, the nature of the disagreement is too frivolous to convince Mr. Seaver to stop using the slogan. Mr. Seaver also explains how his