Rhetorical Analysis Of Coca Cola

Towards the third section of Herbert’s letter, he argues how the Coca-Cola company was the first to create the slogan and advertised by them since the beginning. In order to illustrate the sense of ownership Herbert applies at various of dates,“…first used in 1942...1954...summer of 1960 and it is our main thrust for 1970,” (lines 16-17). Utilizing the tone of condescension in the third section, Herbert’s tactic is to dismay ownership and rightful power to the slogan by emphasising the dates and seniority Coca-Cola has. Herbert’s stern and whiny tone of Coca-Cola being the first ones to have used the slogan does not necessarily provide a persuasive argument, unlike Richard Seaver. Seaver instead of just complaining uses a more sympathizing