Rhetorical Analysis Of 30-Second Commercial
Rhys Goehring
Dillon Corkrain
1. When looking at the rhetoric of our 30-second commercial we understand that we are writing this to be a part of a multi-document- multi-modal, multi-genre strategy to persuade a potential employer that we should get an interview or get to the next step.
The 30-second commercial is a good opportunity to avoid any negative predispositions that an employer may have an to persuade them otherwise
Keep it to three sections, the opening sentence, the middle sentences and the closing sentence.
Focus on strengths and assets.
Personalize the 30-second pitch towards the specific industry
Avoid industry jargon and acronyms – don’t say things you don’t fully understand
Personality traits relevant to the job at hand.
3 Sentence Description: The 30-second commercial/pitch is an opportunity to appeal to potential employers by giving them an idea of strengths that apply to the specific …show more content…
position. Another good use for the 30-second commercial is to correct misconceptions raised by other documents in your strategy. The 30-second commercial is an opportunity to get personal and explain your greatest benefit.
2.
Job Packet
Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.
E-Mail
Understand the context and the predisposition of the reader and use that to manipulate your commercial so it portrays you as being favorable to a specific company and need.
Facebook Page
Use as an opportunity to show something about yourself that isn’t presented or isn’t presented correctly in your other documents.
Therefore in our 30-second commercial we should be sure to be concise and only include key information, understand the rhetorical situation and using that understanding to portray yourself as the ideal candidate, and we should use it as an opportunity to show something about ourselves that isn’t presented correctly in other documents and change misconceptions.
3. The 30-second commercial should use the auditory, visual, and linguistic modes in order to persuade.
Auditory – how you sound, the pace of your voice.
Visual – how you act in
general
Linguistic – the content of what you say Feedback: Rhys Goehring
A. Vary and mix up pronouns – take out the I’m’s.
Vary word choice, mix up and space out Marketing.
B. More personality traits and adjectives describing strengths
Add more flavor
C. Give an example/proof that I actually have interest in marketing research
Reference a project or class that specifically applies.
Dillon Corkrain A. Vary the use of “gain” B. Depending on company/industry, reorganize and reprioritize where certain experience is. At the end, use specific product/company/industry knowledge to place yourself in the company. C. Find a specific mode that will be relevant in persuading a specific company to give an interview despite a lack of relevant qualification. We can transfer skills obtained from working on our resumes and document design to our 30-second commercial by prioritizing relevant information and understanding which experience/skills are more important to the company and put those things first.
Dillon Corkrain
1. When looking at the rhetoric of our 30-second commercial we understand that we are writing this to be a part of a multi-document- multi-modal, multi-genre strategy to persuade a potential employer that we should get an interview or get to the next step.
The 30-second commercial is a good opportunity to avoid any negative predispositions that an employer may have an to persuade them otherwise
Keep it to three sections, the opening sentence, the middle sentences and the closing sentence.
Focus on strengths and assets.
Personalize the 30-second pitch towards the specific industry
Avoid industry jargon and acronyms – don’t say things you don’t fully understand
Personality traits relevant to the job at hand.
3 Sentence Description: The 30-second commercial/pitch is an opportunity to appeal to potential employers by giving them an idea of strengths that apply to the specific …show more content…
position. Another good use for the 30-second commercial is to correct misconceptions raised by other documents in your strategy. The 30-second commercial is an opportunity to get personal and explain your greatest benefit.
2.
Job Packet
Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.
Understand the context and the predisposition of the reader and use that to manipulate your commercial so it portrays you as being favorable to a specific company and need.
Facebook Page
Use as an opportunity to show something about yourself that isn’t presented or isn’t presented correctly in your other documents.
Therefore in our 30-second commercial we should be sure to be concise and only include key information, understand the rhetorical situation and using that understanding to portray yourself as the ideal candidate, and we should use it as an opportunity to show something about ourselves that isn’t presented correctly in other documents and change misconceptions.
3. The 30-second commercial should use the auditory, visual, and linguistic modes in order to persuade.
Auditory – how you sound, the pace of your voice.
Visual – how you act in
general
Linguistic – the content of what you say Feedback: Rhys Goehring
A. Vary and mix up pronouns – take out the I’m’s.
Vary word choice, mix up and space out Marketing.
B. More personality traits and adjectives describing strengths
Add more flavor
C. Give an example/proof that I actually have interest in marketing research
Reference a project or class that specifically applies.
Dillon Corkrain A. Vary the use of “gain” B. Depending on company/industry, reorganize and reprioritize where certain experience is. At the end, use specific product/company/industry knowledge to place yourself in the company. C. Find a specific mode that will be relevant in persuading a specific company to give an interview despite a lack of relevant qualification. We can transfer skills obtained from working on our resumes and document design to our 30-second commercial by prioritizing relevant information and understanding which experience/skills are more important to the company and put those things first.