Ford Superbowl Commercial Analysis

The Purpose of this paper is to analyze how Ford’s 2016 “Battle Tested” Superbowl commercial uses elements of the rhetorical triangle to persuade audiences into buying the Ford F-150 half-ton truck. Ford using military grade aluminum alloy for the body of the F-150 and using high strength steel for the frame revolutionized the half-ton truck category. The transition between steel and military grade aluminum alloy is a crucial change in the automobile industry. The advertisement provides an impressive example of logos by telling the audience the F-150 has a five star safety rating by the United States government. Pathos, an appeal to emotion, is used by the unnamed narrator to persuade the audience on the toughness while still being the safest
A crucial component in the automotive industry is advertising of the company’s vehicles. The companies must ensure that their message is clearly and effectively conveyed to potential consumers. It is vital for Ford to give the most convincing message that lets audiences know that Ford’s product is superior upon comparison. On February 7, 2016 Ford launched a successful commercial during Super Bowl 50 informing the audience about Ford’s new half-ton pick up truck. Ford Motor Company strategically launched the commercial to remain superior in the market competing with domestic and foreign automotive companies producing a half-ton pick up. The “Battle Tested” Ford commercial effectively uses elements of the rhetorical triangle to successfully persuade audiences into buying the 2015 Ford F-150. Ford’s “Battle Tested” commercial is successful because of Ford’s reputation as a company, the credible source of the United States government rating the Ford F-150 safest half-ton pick up in the
The Ford Motor Company was founded on June 16, 1903 by Henry Ford, a chief engineer at the Edison Illuminating Company with years of experience working on steam engines. Having sufficient knowledge on how the automotive industry works, Ford establishes a company with the appropriate leadership and a strong foundation. After many different trails and configurations Ford introduced the Model T in October of 1908, and for several years the company posted hundred percent gains. Ford created the moving assembly line technique of mass production and simultaneously paying his workers steady wages as a method of keeping the best workers loyal to his company. In 1918 more that half of the cars were the Ford Model T in the United States. Henry Ford is considered one of America’s leading businessmen by building the economy during the nation’s early