The complete saturation of the National Football League (NFL) with alcohol sponsorships of teams, stadium and TV broadcast of games giving AB InBev the biggest sport’s sponsor a bad image. Michael Scippa, Director of Public Affairs for Alcohol Justice stated that Anheuser-Busch InBev, with it’s half-a billion a year budget for alcohol ads, team branding and sports association sponsorships, heavily contributed to the culture of excessive consumption among players, fans and viewers at home. It is too often that the tragic accounts in the press covering player behavior is cited with excessive alcohol consumption. Besides that, excessive alcohol consumption leads directly to tens of thousands of incidents and this can give a bad image to the company and directly affecting the sales of…
“Let’s make the world a softer place, let’s snuggle.” The commercial uses a father and daughter doing the laundry at home like any other ordinary day, the first said ten seconds and then the five seconds after comes up an enthusiastic talking bear named Snuggles the face of company selling the product. This commercial attempts to hook viewers’ attention by informing all the advantages if using snuggles softener. The setting and graphics used in the commercial are quite well aligned with the product into manipulating the viewer to buy the product they are advertising. They have been around for years they’ve become experts at advertising their products and have obtained successful results and many happy customers, they clearly know what to feature on the screen to get whoever is watching hooked into believing this is the only brand that will leave your clothes not just soft but snuggly soft. Snuggles effectively uses all methods; pathos, logos and ethos to persuade their audience to which has given them successful…
One of the biggest days in the National Football League (NFL) other than the Super Bowl is draft day. Hard core football fans will watch to see who their football teams pick to play for them. The movie Draft Day is all about what goes into this stressful day for most General Managers (GM). Draft Day is focused in Cleveland, Ohio around the Cleveland Browns. The GM Sonny Weaver Jr has the job of deciding who he wants to pick up in order to create a winning team, while competing with all the other football teams in the nation. Throughout the movie there are multiple negotiation scenes between the main character Sonny and other characters.…
This ad could be an astronomical setback for a company by directly addressing one of the issues of alcohol abuse. "Thirty-two percent of fatal car crashes involve an intoxicated driver or pedestrian" (About Addiction) That does not create the urge for people to run out and drink but the way Budweiser warns the consumer in the ad it builds a stronger trust of the company. The Budweiser company has been around for 120 years (Big Buddy) the brand is extremely recognizable. Which builds a strong ethos without the company having to mention how long it has been around it automatically resonates with the consumer. The company shows how the issue can affect…
The NFL has several cause related marketing components. The League donates about $25 million a year to different charities and organizations, recently the NFL donated $30 million to the National institute of health for medical research. The NFL makes about $10 billion a season split 32 ways, however all of the organizations in league have charities and foundations that the teams donate to. Even though the NFL has donated millions to charities, however they can still contribute more. The league has been involved in many scandals and controversy, for example a report was released that during breast cancer awareness month the NFL only donates eight percent of its earnings to ACS(American Cancer Society). Since football is very controversial when…
This was war! Since its inception seven years earlier, the upstart American Football League (AFL) had fought the National Football League (NFL) for players, fans, television revenues, and respect. The successful new league had won everything except, respect. On January 15, 1967 the first World Championship game against the AFL and the NFL took place. The powerhouse NFL champions the Green Bay Packers against the AFL champion the Kansas City Chiefs. What ended in a 35 to 10 loss to the NFL, the AFL earned its long sought after respect. But the winner that day was not the AFL or even the NFL; it was professional football.…
I chose the Best Buds Budweiser commercial for my essay. I think it was a sensitive commercial that targeting many different audiences. The commercial had a variety of appealing items. This product not only has a wide variety of audiences it also appeals to emotions, it creates a bond and has many benefits over other types of beers. This commercial seems display more care about the audience then the beer itself although it is present in the commercial. This commercial is not what it appears to be, it comes as a surprise when you find out it’s a Budweiser commercial.…
“Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness” is an article written by Greg Sterling. This article discusses the negative effects of Super Bowl Ads. The chance to have an advertisement spot during the Super Bowl is something that can be very beneficial for a company. This opportunity is also a very expensive one. According to the article, “Super Bowl advertisements grants major exposure globally” (Sterling 1). The article also addresses the “division between viewer entertainment, and buying patterns. There is a wide gap between the two. This is an example of the negative effects of Super Bowl Ads. Sterling also talks about a survey done by Genesis Media. The survey found that “a vast majority of the participants…
Super Bowl 51 had many commercials that were all very expensive to put up. But it's so expensive because it's some of the best advertising a company can get. Hundreds of thousands of people will be watching and most also watch the commercials. The commercials are normally entertaining and keep people watching them and so it is great marketing for companies and they all use entertaining commercials. It was widely diverse with companies advertisements. Here are two of the most persuasive commercials.…
Imagine 96.9 million people watching the same thing, ingesting copious amounts of food and beer, and cheering maliciously for a squad that may or may not be their team of choice. I grew up in South Africa where the Super bowl is not nearly as big as it is in the United States. I was naive to the idea of watching any big game besides the World Cup. When I moved to the US I did not know what the Super bowl was. 198 countries watch the Super bowl and it is aired in 25 different languages across the world. I can’t help but think to myself that this is just a game and I don’t really care who wins, even though my surrounding suggested otherwise. I am sitting in a room full of diehard Seahawks fans. All of the furniture has been moved to each wall in the little room so that everyone can see the big flat screen TV. Beers are cracked, chip bags are opened, and we are about to watch the most watched TV program in United States history, the Super Bowl. Bronco’s fans are turned away and the guys roar at them as they try to enter the small apartment. “If you are not supporting the Seahawks you can stand up and get the hell out” one of my friends yelled as non-supporters walked away. Bud Light is the beer of choice in the room and Doritos are the chip of choice. As the game is about to start the room ignites and everyone is immediately fired up. The commercials play through the loud chatter in the apartment and they seem to be unimportant except for a few that are considered memorable. The Super Bowl is a spectacle and there is nothing else like it. The Super Bowl is a large reflection of American culture. Through media, commercials, and the atmosphere that this game creates, patriotism and masculinity are unintentionally the main aspects of this spectacle.…
“I like food. I like eating. And I don't want to deprive myself of good food.” - Sarah Michelle Gellar…
One new Superbowl 50 commercial is already causing an uproar. Lil Wayne stars in this one minute commercial, where he is seen cooking up George Washington. TMZ shared why people are so upset about the new Lil Wayne commercial that as of right now will still end up airing on Superbowl Sunday. This ad is for Apartments.com and features Jeff Goldblum and a gospel choir singing Jeffersons theme Moving On Up.…
These ads literally affect how an individual proceeds to carry on with his life. Campbell's final function for a myth, is that the myth should be able to impress on the learner a guide of how one should carry on with life. The ads depicted in the superbowl are precisely that. Each ad is perfectly created so as to leave a lasting impression on the viewer, that will in some shape or form influence the viewers future decisions. Knowing that a considerable amount of time i sspent showing thes ads, it can be infered that their are an endless amount of decisions to be made that will impact the decison of the…
Unlike the “Like a Girl” commercial, Super bowl commercials reflect the sexuality of women. Super Bowl commercials can be described as the funniest, and most entertaining commercials of the year. However when looking into them they poke fun of women’s sexuality in various ways. The Doritos Super Bowl commercial presents the idea that the only way to get a man to pay attention to you is to offer your body as a prize (Doritos Super Bowl). The whole concept is that a Super Bowl commercial emphasizes the idea in which is supposed to be funny. This further questions medias purpose in society. Media is forcing the knowledge on society that women are used as props to draw viewer’s attention to the screen. It emphasizes that Women are just toys to play with when they are there, but if they were not there it would not be a problem.…
As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…