Best Budweiser Commercial Analysis

I chose the Best Buds Budweiser commercial for my essay. I think it was a sensitive commercial that targeting many different audiences. The commercial had a variety of appealing items. This product not only has a wide variety of audiences it also appeals to emotions, it creates a bond and has many benefits over other types of beers. This commercial seems display more care about the audience then the beer itself although it is present in the commercial. This commercial is not what it appears to be, it comes as a surprise when you find out it’s a Budweiser commercial. The audience of this commercial is men, women, children, beer drinkers, and football watchers. This commercial is shown to men knowing that men drink beer. This commercial was also shown during the super bowl knowing men will be watching football and the commercials. It is shown to women in hopes to get an emotional response. It is a woman’s instinct to show emotion
knowing the puppy goes missing and the horses find it. This commercial is also shown to children that like animals. They used multiple things to draw attention from all watchers whether they drink beer or not. This commercial is family oriented. The appeal of this commercial is not just advertise their beer, but it appeals to the emotions.
This commercial creates a sad and happy feeling knowing the puppy is missing and the owner is looking for him. It creates another sad moment when the puppy almost gets attacked by wolves, but the horses save the day created a happy mood. This commercial didn’t completely relate to the beer they are advertising, but they show their logo at the end and it is also shown on the mans hat. The appeal of this commercial overall makes it more attractive knowing they are sensible makers of beer. The main purpose of this ad is to entertain but also to show their product. The commercial shows the relationship between the horses and the dog, indirectly stating you can count of Budweiser to be there for you when you need it, hence the name “Best Buds”. This advertisement shows a heart warming tale between a puppy, horses, and a man. It shows your best friend will always have you back in any situation. This commercial is entertaining and
heartfelt. This product advertises the bond this beer creates, by showing the bond the puppy, the horses, and the man together. The logo of this product shown at the end of the commercial has a crown on top of the Budweiser which symbolizes that the product is the king of beers, giving itself a great comparison to other beers. In the logo shown in the commercial, also says its made is Missouri which means it is American made. The makers of this commercial made a great family oriented commercial about beer. In conclusion, this commercial is a heart warming tale that appeals to multiple emotions and audiences. it shows the bond created over something so small can last. This commercial is not all about beer, it comes as a shock and keeps it interesting and keeps you watching to see what the commercial is actually about.