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Doubts About Super Bowl Ad Effectiveness: Article Analysis

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Doubts About Super Bowl Ad Effectiveness: Article Analysis
“Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness” is an article written by Greg Sterling. This article discusses the negative effects of Super Bowl Ads. The chance to have an advertisement spot during the Super Bowl is something that can be very beneficial for a company. This opportunity is also a very expensive one. According to the article, “Super Bowl advertisements grants major exposure globally” (Sterling 1). The article also addresses the “division between viewer entertainment, and buying patterns. There is a wide gap between the two. This is an example of the negative effects of Super Bowl Ads. Sterling also talks about a survey done by Genesis Media. The survey found that “a vast majority of the participants
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