Super Bowl Advertisement Analysis

The Super Bowl, it is considered the pinnacle of achievement when it comes to football prowess. Furthermore, any marketing professional knows that airing a well-liked, talked about, ad during the Super Bowl is the ultimate marketing achievement. However, in the same way the game itself has evolved since its inception fifty years ago, so has the marketing industry and the way advertisers present their company or product. Read below to learn more about how companies have moved beyond a short commercial during the Super Bowl itself to fully capitalize on the event:
They Realize Their Audience Isn’t Always Viewing Traditionally:
In years past, viewers primarily watched Super Bowl ads on their TVs. Now, many people watch from alternative devices, such as their phones or tablets. As a result, they end up sharing these ads online after watching them. In fact, Super Bowl 2015 commercials were shared online 9 million times, which is an increase of 73% from the previous year, a number that was revealed in Unruley’s new white paper “The Science of Sharing 2015.” As a result of these numbers, a wise advertiser will recognize the propensity of their audience to watch online and share online and will design a short, either funny or heartwarming ad that will prompt sharing and tweets.
They Start Before The Game:
They started a “Crash The Super Bowl” contest. It’s genius if you think about it. Doritos isn’t even making their Super Bowl ad, they are opening up a contest for up-and-coming filmmakers for the best ad and then using that as their ad of the year. It also keeps Doritos first and forefront in the minds of customers well before the Super Bowl. In addition, there is a great anticipation for the ad itself due to the fact that all the participants and their family and friends want to see who “won” the ad contest by seeing the ad that is chosen for the Super