Down the memory lane
DOWN THE MEMORY LANE
(Influential Advertisements of the Past)
The vast expanse of media channels today has brought every product closer to the consumers than ever before. Huge advertisement campaigns across various digital and conventional media can be seen all around us. Each advertisement attempts to be unique in the sea of ads and tries to connect better with the consumer, because at the end of the day, when a buyer faces a huge variety of similar products, it is the ‘Brand Recall’ that matters..
There have always been some advertisements that have caught the imagination of the consumer, made them laugh and effortlessly connected with them and been a part of their memory even after the advertisement has officially been pulled off..
Let us take a trip down the memory lane and revisit some of the most memorable advertisements that are still fresh somewhere in our memory.
Asian Paints: “Wah Sunil Babu” (2004)
Who can forget the famous dialogue “Wah Sunil Babu!” from the Asian Paints Ad that was aired in 2004. The advertisement portrays a neighbour being impressed by Sunil babu's new house, car and svelte wife. He says, "Wah! Sunil babu, naya ghar... nayi gaadi... nayi Mrs. Badiya hai!" A few years later, the car has turned to junk, the wife has put on weight, but the house is still as good as new.
The commercial was directed by ad man Prasoon Joshi. Recalls Abhijit Awasthi, Ogilvy India, "It was a funny take on nosy neighbours and their snide comments”. In the script, the line had to be 'Kya baat hai'. But the actor Jameel ended up saying 'Badiya hai' and we retained that."
Cadbury: Pappu Paas Ho Gaya (2005)
In the famous advertisement, Amitabh Bachchan plays a shopkeeper selling chocolates. He has college students coming to him, buying chocolates, saying Pappu will pick up the tab. Finally, he finds out that Pappu, a middle-aged man with a paunch, has finally cleared his 12th exams! Says Vivek Waghmare of Apocalypso Films, which filmed the
(Influential Advertisements of the Past)
The vast expanse of media channels today has brought every product closer to the consumers than ever before. Huge advertisement campaigns across various digital and conventional media can be seen all around us. Each advertisement attempts to be unique in the sea of ads and tries to connect better with the consumer, because at the end of the day, when a buyer faces a huge variety of similar products, it is the ‘Brand Recall’ that matters..
There have always been some advertisements that have caught the imagination of the consumer, made them laugh and effortlessly connected with them and been a part of their memory even after the advertisement has officially been pulled off..
Let us take a trip down the memory lane and revisit some of the most memorable advertisements that are still fresh somewhere in our memory.
Asian Paints: “Wah Sunil Babu” (2004)
Who can forget the famous dialogue “Wah Sunil Babu!” from the Asian Paints Ad that was aired in 2004. The advertisement portrays a neighbour being impressed by Sunil babu's new house, car and svelte wife. He says, "Wah! Sunil babu, naya ghar... nayi gaadi... nayi Mrs. Badiya hai!" A few years later, the car has turned to junk, the wife has put on weight, but the house is still as good as new.
The commercial was directed by ad man Prasoon Joshi. Recalls Abhijit Awasthi, Ogilvy India, "It was a funny take on nosy neighbours and their snide comments”. In the script, the line had to be 'Kya baat hai'. But the actor Jameel ended up saying 'Badiya hai' and we retained that."
Cadbury: Pappu Paas Ho Gaya (2005)
In the famous advertisement, Amitabh Bachchan plays a shopkeeper selling chocolates. He has college students coming to him, buying chocolates, saying Pappu will pick up the tab. Finally, he finds out that Pappu, a middle-aged man with a paunch, has finally cleared his 12th exams! Says Vivek Waghmare of Apocalypso Films, which filmed the