Gender Advertising: The Objectification Of Women In Advertising

Advertisements are a very important means of communication for brands and businesses all across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers, and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products.
Gender advertising to depict stereotypes have been very commonly used. Especially in the case of women this has been all the more prevalent because women have been objectified in advertisements with the aim that it would be able to create more hype. Most advertisements in the past have considered women