Women In Advertising
Karoline Silva
Final paper
Gender and Communication
How Women are perceived in Advertisements
It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business, these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements, but as the world changes and the media continues to grow even larger, it seems women are a bigger target of objectification and portrayed as sex objects in these ads.
Throughout this paper I will discuss how women are perceived in advertisements. How their roles in ads connect to the dominance of men in the media, as well …show more content…
In their study they conducted research and studies on the attitudes of young women in today’s society and how they feel about the ads that portray women as sexual objects.
The conclusion was “ today’s college females were raised in a very sexualized world. Sexual content dominates the media, and new feminists see female sexuality as power. It would only naturally follow that advertisements portray women as sex objects. These portrayals apparently do not offend young, educated women because of this culture”(Zimmerman & Dalhberg 77). Because of the cultural norms today, women are more acceptant to these ads and take advantage of their sexual powers.
Young women have accepted these objectifications and find no problem with it whatsoever. The media has brainwashed society so much that it is becoming less and less important to touch on this important matter of why women are targeted so much by ads and the media and why is it so hard for them to be seen as equals with men. As the previous quote stated the more society views an idea the more accepted it …show more content…
Women athletes are not respected or broadcasted as much as male athletes and continue to struggle with equal pay as well. Is the media ran this way because male sports holds a higher audience and ratings or simply because they believe women are not to be considered as equals? I believe women are misrepresented due to their lack of power in the media industry. Males want power, they will always want the dominant role over women and I think as long as men rule these industries women will never have a fair shot to be viewed equally if not higher then men in society. The cultural norms today blind society in recognizing these issues. This “ideal” woman has been engraved in the American pop culture and has now become a cultural norm. It is hard to believe a topic like this is hardly identified by society. We live in a world where everything is absorbed over social media. With social outlets like Facebook, Youtube, and Twitter we as consumers should make this issue well known. I have always identified how men are dominant over women, but it wasn’t until this class that I really began to pay attention to ads and commercials. It is incredible how much negative there is over gender
Final paper
Gender and Communication
How Women are perceived in Advertisements
It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business, these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements, but as the world changes and the media continues to grow even larger, it seems women are a bigger target of objectification and portrayed as sex objects in these ads.
Throughout this paper I will discuss how women are perceived in advertisements. How their roles in ads connect to the dominance of men in the media, as well …show more content…
In their study they conducted research and studies on the attitudes of young women in today’s society and how they feel about the ads that portray women as sexual objects.
The conclusion was “ today’s college females were raised in a very sexualized world. Sexual content dominates the media, and new feminists see female sexuality as power. It would only naturally follow that advertisements portray women as sex objects. These portrayals apparently do not offend young, educated women because of this culture”(Zimmerman & Dalhberg 77). Because of the cultural norms today, women are more acceptant to these ads and take advantage of their sexual powers.
Young women have accepted these objectifications and find no problem with it whatsoever. The media has brainwashed society so much that it is becoming less and less important to touch on this important matter of why women are targeted so much by ads and the media and why is it so hard for them to be seen as equals with men. As the previous quote stated the more society views an idea the more accepted it …show more content…
Women athletes are not respected or broadcasted as much as male athletes and continue to struggle with equal pay as well. Is the media ran this way because male sports holds a higher audience and ratings or simply because they believe women are not to be considered as equals? I believe women are misrepresented due to their lack of power in the media industry. Males want power, they will always want the dominant role over women and I think as long as men rule these industries women will never have a fair shot to be viewed equally if not higher then men in society. The cultural norms today blind society in recognizing these issues. This “ideal” woman has been engraved in the American pop culture and has now become a cultural norm. It is hard to believe a topic like this is hardly identified by society. We live in a world where everything is absorbed over social media. With social outlets like Facebook, Youtube, and Twitter we as consumers should make this issue well known. I have always identified how men are dominant over women, but it wasn’t until this class that I really began to pay attention to ads and commercials. It is incredible how much negative there is over gender