Ann Mitchel
ENG 122-002
10/4/2011
Summary/Evaluation Essay
In the article “Tow Ways a Woman Can Get Hurt” by Jean Kilbourne, which was published in 1999, describes how women are shown in today advertisements. Sex in advertising has taken a completely bizarre way to advertise about a certain product. Women are usually shown in inappropriate matter to attract consumer’s attention. Most of the advertisements today are based on pornography features. In addition, the use of sex content in advertisements has a negative impact on consumers because it shows women as a cheap tool in business. Those kinds of advertisements indicate that men are always the rulers and women are their easy target. Sexuality plays an important role in marketing and advertising today. Big companies earn …show more content…
millions of dollars just to publish those sexual advertisements in public places.
Women are the primary target in those advertisements. Those advertisements encourage young boys to act like men the see in such advertisements violence, rape, nudity all can be observed in those advertisements. Those advertisements can be about anything such as clothing, perfumes, cigarettes, and alcohol. Kilbourne mentions three important points in her article. First of all, sex in advertising has become meaningless to advertise for a product. Advertisements show women as a sexy objects owned by handsome and rich men. Why companies use sex appeal in their advertisements to sell a product? The using of sexual and erotic content has benefit companies to attract consumer’s attention. It has become the most profitable method in marketing and advertising. The writer is completely right when she said that women are the one to blame when it comes to rape or sexual assault because of the way she dresses. Women ought to
be more careful about wearing. I think sex in advertisements is affecting viewers
I have divided the writer’s arguments into three main points; first why sex is used in advertisements, second what is the negative impact of using sex appeal in advertisements, and third who is the main target of such advertisements.
First of all, the way in which Kilbourne presents his thought is very effective. Advertisements has changed a lot, we can see these changes in how women are introduced in such a disrespectful level. Kilbourne shows several examples that clearly show women as sex objects.
Kilbourne sex and violence are two main factors in advertising today. Attractive women ask handsome men for sex and it has nothing to do with the product showed. According to Kilbourne, most of people have become familiar with sex in advertising because they get to see it almost everywhere, magazine, television commercial, malls, and internet. Young generations are exposed by sex in advertising influence and they are considered easy target. The use of strong language in advertising causes violence and sexual harassments.
Men also have become used in advertisements now.
In conclusion, Kilbourne uses examples to illustrate and support her main ideas in the topic. She represents convincing arguments regarding to sex in advertising.