Preview

Budweiser Advertisement Analysis

Powerful Essays
Open Document
Open Document
1217 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Budweiser Advertisement Analysis
Advertising within the world of the media is big business; nobody can escape the clutches of the advertising market. Everywhere you go, somebody, somewhere is trying to promote their product or service via the media.
There are various mediums in which companies go through to get their product across to their target consumers, (fig.1) from company newsletters to television commercials.
For this assignment, I shall be using the recent ‘Budweiser ' commercials, to analyse the codes set by ‘Barthes, Branigan and Todorov '.

The ‘Budweiser ' commercials have been very successful in promoting their product over the years, however this year alone they have more than likely earned more revenue than all the years of advertising put together. The key to this success was simply down to one word "wassupp".
The commercial is basically about a group of African-American friends watching a sporting game while drinking Budweiser. The way, in which they greet each other, is by shouting the word "wassupp" (African-American slang for ‘what is up ').
The commercial was so influential that even the national newspaper, The Times wrote an article on the inspiring advert, (fig.2) expressing their views and understanding of the commercial.

"Todorov argued that all the stories begin with an ‘equilibrium ', where any potentially opposing forces are ‘in balance '. This is disrupted by some event, setting in train a series of other events, to close with a second but different ‘equilibrium ' or status quo."

Tzvetan Todorov 's argued structure of narrative theory can be easily seen within the Budweiser commercial. At the start of the commercial we see two different shots of two young males, sitting on a sofa, with a bottle of Budweiser, watching the television, therefore creating a state of equilibrium.
One of the two decides to phone the other, greeting him the word "wassupp" the other responding in the same manner. Already we see the state of equilibrium disrupted by this



Bibliography: Routledge, 1996 2. Cowdrey, R and Selby, K How to Study Television Macmillan, 1995 Routledge, 1999 4. Price, R Media Studies Pitman, 1995 Macmillan, 1998 6. Landesman, C

You May Also Find These Documents Helpful

  • Powerful Essays

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The quote “For some, the waiting never ended. But can change that,” reflects urgency to make change. Towards the end, the advertisement message says that drinking is not always a use for seeking pleasure and damaging for those who take precautions when doing so. Unlike other beer commercial where those companies promote more sexual theme. Whereas, Budweiser strayed away from that trend and found a way to reel in new customers and shed light on drunk driving. To make advocate drunk driving even more Budweiser used a character who showed the characters of an everyday…

    • 1040 Words
    • 5 Pages
    Good Essays
  • Good Essays

    This ad could be an astronomical setback for a company by directly addressing one of the issues of alcohol abuse. "Thirty-two percent of fatal car crashes involve an intoxicated driver or pedestrian" (About Addiction) That does not create the urge for people to run out and drink but the way Budweiser warns the consumer in the ad it builds a stronger trust of the company. The Budweiser company has been around for 120 years (Big Buddy) the brand is extremely recognizable. Which builds a strong ethos without the company having to mention how long it has been around it automatically resonates with the consumer. The company shows how the issue can affect…

    • 805 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.…

    • 699 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source, media advertising is commonly used as part of a bigger running promotional campaign, this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching habits are, by carry out this research it will help to make the campaign as successful as possible by reaching its desired/selected audience at their prime TV watching times.…

    • 1319 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Anheuser-Busch Inc. is a dominating global leader in the beer industry, specifically in the United States. Its roots can be traced all the way back to 1852 from the Bavarian Brewery in St. Louis MO when Adolphus Busch traveled from Germany to join his father-in-law. In 1876 Budweiser was founded and rooted its brand in values, ethics, and quality. These core staples of the company evolved all the way to 1982 when Bud Light was introduced. Today Bud Light is the best selling beer in the U.S. and the #1 beer sold by volume in the world. Let’s take a look into the marketing mix that makes this product so successful.…

    • 953 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The audience of this commercial is men, women, children, beer drinkers, and football watchers. This commercial is shown to men knowing that men drink beer. This commercial was also shown during the super bowl knowing men will be watching football and the commercials. It is shown to women in hopes to get an emotional response. It is a woman’s instinct to show emotion…

    • 534 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Budweiser originates from the United State s and is owned by Anheuser–Busch Traditionally Budweiser has used humorous ad campaigns, always featuring a male(s) in party atmospheres and always including several gorgeous women. Budweiser Ad’s cover numerous different Budweiser’s main demographic is males between the ages of 25-34; while there second largest is 18-24. The difference between the minimum and maximum ages listed is not that large, however the maturity level and life stages between those ages are. For this reason I feel that Budweiser has developed several products; Budweiser, Bud Light, Bud shots, and campaigns them in various ways to sell their product and it’s dream to their targeted audience. In order to advertise to their targeted…

    • 2704 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    The Super Bowl, it is considered the pinnacle of achievement when it comes to football prowess. Furthermore, any marketing professional knows that airing a well-liked, talked about, ad during the Super Bowl is the ultimate marketing achievement. However, in the same way the game itself has evolved since its inception fifty years ago, so has the marketing industry and the way advertisers present their company or product. Read below to learn more about how companies have moved beyond a short commercial during the Super Bowl itself to fully capitalize on the event:…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Budweiser Ad Donating

    • 587 Words
    • 2 Pages

    In the white version, the ad displays a group of friends, possibly after work, drinking Budweiser, discussing, and enjoying their time. The background consists of golden colored wallpaper, a nice fridge,…

    • 587 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Superbowl has been a part of American culture for what is now 50 years, as of yesterday. Many people enjoy it for different reasons, whether it's actually watching the football, the food at parties, or what most enjoy, the commercials. The commercials are enjoyed almost as much as the football itself, because in order to get your ad in the Superbowl, you have to pay a rather demanding fine. So, as a result of the large payment, companies will up the bar for the quality of their commercials, to make sure their money doesn't go to waste. One of these commercials was by Mountain Dew, showcasing their new flavor of kickstart, midnight grape, with a rather obscure mascot dubbed "puppy monkey baby." Yet how did it hold up compared to all of the other commercials?…

    • 620 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It provokes the feeling of insignificance within African Americans because Budweiser suggests that friendship is their limit in society by stating “the neighbors… out in the kitchen, swapping ideas with good friends. This is fun and this calls for Budweiser.” Looking at the ad you can imply that the men are not business associates, but just neighborhood friends having fun. However, in the advertisement targeting Caucasians, Budweiser implies that whites are hard working and affluent people and goes as far as saying they can solve all the world’s…

    • 996 Words
    • 4 Pages
    Good Essays
  • Good Essays

    This is what gives the company their public image. Budweiser uses the golden retriever puppy as their face of the commercial, while Budweiser is the actual speaker. This puppy is relatable because dogs are considered man’s best friend and golden retrievers are family oriented dogs. The other main character, the Clydesdale horse is used because they are the living embodiment of America’s great industrial spirit. The location of the farm gives the audience an image of America. The man used in this commercial is a white, American man who wears a Budweiser hat throughout the commercial, appears to be a farmer and looks like a trustworthy man. He is almost the image of the ideal American man. With the use of this particular actor, Budweiser is showing that they are for hard working…

    • 1059 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The ethos in any advertisement for Budweiser is that they are known as the king of beers. Many people know around the world of Budweiser and their logo. This gives them the ability to get viewers hooked on the advertisement from the start by just showing a logo. In the first Budweiser advertisement I looked at there are two Caucasian males having a good time after a game of golf. In the advertisement it says "The best part of an active afternoon is the relaxation that follows. Nothing like talking over the game, over a bottle of Bud”. This appeals to the viewer that may be finishing up a great day on the course and the ad tells you that there is no better way to finish it up other than sitting down and drinking a cold Budweiser. It also says "when you know your beer, it 's bound to be Bud" which says that if you know the great taste of beer then you can expect it coming from a Budweiser. The ethos in this advertisement comes from Anheuser-Busch 's statement "the beer brewed by the costliest process known... the beer so superior that it has pleased more people than any other beer in history". This gives Anheuser-Busch the credibility that their product is superior to any competing brands. It also gives the reader the impression that their ads are worth reading or watching.…

    • 849 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The commercial described in Scholes composition is a "well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire" (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who "makes it" as he is…

    • 2413 Words
    • 10 Pages
    Powerful Essays

Related Topics