Informative Essay: Issues In Super Bowl Advertising
Issues in Super bowl Advertising
The super bowl is the most anticipated event of the year as it relates to advertising. There will be millions of viewers watching the NFL showdown this weekend as the Denver Broncos and Seattle Seahawks go head to head for the championship. In addition to the actual game companies get a chance to further market their brands and introduce new products to a massive audience. This year several new companies like Jaguar, Nestle, Intuit etc. will make their super bowl debuts in efforts to increase the interest of consumers and to escalate their overall sales. Logically speaking you would think that any company who gets their commercial aired during the game would earn a tremendous amount of supporters, but is this …show more content…
Nonetheless the company with the best commercial is rewarded with a 1 million dollar prize which I imagine is a bit intriguing. Truthfully the NFL has plenty of candidates to choose from that will essentially cause some companies’ ads to be rejected. Gun and ammunition company Daniel Defense was a victim of this but for another reason which applied to the NFL’s guidelines. In agreement with the NFL’s Advertising Policy for the 2013-2014 season commercials involving alcohol, gambling, prescription drugs and firearms are restricted. Daniel Defense’s argument on the other hand is that their ad does not show any firearms and that its purpose is to emphasize the importance of protecting your family. Despite the fact that the commercial technically does not violate the NFL’s requests it could still be considered offensive to some viewers, especially the younger crowd. In the commercial the guy referred to a gun as “the best tool for the job”. From the NFL’s prospective they probably thought that the ad was too aggressive and went with 1 of the many other
The super bowl is the most anticipated event of the year as it relates to advertising. There will be millions of viewers watching the NFL showdown this weekend as the Denver Broncos and Seattle Seahawks go head to head for the championship. In addition to the actual game companies get a chance to further market their brands and introduce new products to a massive audience. This year several new companies like Jaguar, Nestle, Intuit etc. will make their super bowl debuts in efforts to increase the interest of consumers and to escalate their overall sales. Logically speaking you would think that any company who gets their commercial aired during the game would earn a tremendous amount of supporters, but is this …show more content…
Nonetheless the company with the best commercial is rewarded with a 1 million dollar prize which I imagine is a bit intriguing. Truthfully the NFL has plenty of candidates to choose from that will essentially cause some companies’ ads to be rejected. Gun and ammunition company Daniel Defense was a victim of this but for another reason which applied to the NFL’s guidelines. In agreement with the NFL’s Advertising Policy for the 2013-2014 season commercials involving alcohol, gambling, prescription drugs and firearms are restricted. Daniel Defense’s argument on the other hand is that their ad does not show any firearms and that its purpose is to emphasize the importance of protecting your family. Despite the fact that the commercial technically does not violate the NFL’s requests it could still be considered offensive to some viewers, especially the younger crowd. In the commercial the guy referred to a gun as “the best tool for the job”. From the NFL’s prospective they probably thought that the ad was too aggressive and went with 1 of the many other