Persuasive Essay On Gatorade Advertisements

As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the
idea that it provides essential ingredients in order for one to be healthy and strong. Furthermore, people are deceived into believing major competitors like PowerAde provide no significant help, while the processing and manufacturing of both sports drinks are almost identical. The advertisement manipulates people into thinking a sugar filled drink will indeed help individuals acquire a great physique and push their boundaries and physical capabilities. This ad demonstrates to become successful in athletics or to make a contribution in sports you must be an avid consumer of Gatorade. It specifically targets teenagers due to high schools providing students with the opportunities to participate and display their athletic ability. By drinking Gatorade during games, they will feel energized and ready.
The second advertisement that grasped my attention was Footlocker and Jordan collaboration commercial.
It is clear that right off the bat the purpose of this advertisement is to display that in order to become a great basketball player you must own a pair of Jordan’s. Teens seem to be most drawn into this commercial because a typical adolescent involves themselves in extracurricular and rec sports outside of school. Adolescents grasping onto this certain commercial believe that without a pair of Jordan’s they cannot fully appreciate the sport of basketball. Kids will feel the urge to go out of their way and purchase Jordan’s to feel socially acceptable or up to standards with what societies standards of what fashionable and sporty is. Kids who may not be financially stable enough to buy these shoes will have to come to terms with the fact that their shoe brand that they are wearing is not up to par thus not socially acceptable. The work ethic and intense amount of dedication is overshadowed in the commercial, and traps the idea in adolescent’s minds that by purchasing a pair of Jordan’s is the first and last step to winning on the court and in
life.
The third advertisement that had got my attention was the Dove Real Beauty Campaign. The purpose of the ad was very powerful as it emphasized on to not be so judgemental on yourself, admire yourself, and respect yourself. The advertisement allows for individuals to connect with Dove and emotionally dedicate their time into purchasing products which promote self-appreciation. This advertisement is particularly uplifting because a lot of teenagers, those that are especially going through puberty, feel self-conscience about themselves and often it results in a very shy and doubtful individual. With this advertisement teenagers will learn that you must learn to love yourself and accept your flaws and features. Dove cleverly manipulated teenagers by using their own insecurities and creating a glorified advertisement. By using Dove, adolescents will be able to identify themselves as individuals who support self-love and prospering to become unique individuals who have flaws but are willing to accept them. By purchasing Doves products, consumers are led to believe that it will help many others just like them to thrive and become beautiful individuals inside and out. Perspective changes everything, only you can dictate what and how you see things