The two ads/brands that I am comparing today are Solo and Mount Franklin. These two ads are advertising refreshing drinks for people to buy. These brands both manufacture drinks. Solo is a fizzy drink and the brand is associated with the colour yellow. On the other hand, Mount Franklin makes water and mineral water to refresh you but with no sugar. The targeted audiences are everyone because everyone deserves a drink. The contention for the solo ad is, if you work hard you deserve a solo. The intention of the ad is for you to buy it and remember the brand. The contention for the Mount Franklin ad is that the drink is made by nature. The intention of the ad is to buy the water from that company and for you to remember the brand.…
Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…
As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…
For example, television advertisement is telling our young and mature women they can be beautiful and near goddess like if they simply buy their company’s product. From what I’ve seen as long as I buy Covergirls™ latest wrinkle cream I’ll never age a day in my life and I’ll look remarkable similar to the model advertising it. Not only women are being effected by this “image” but men too. Another example of these false advertisements are the Axe Deodorant™ commercials that are constantly implying to men that as long as they buy this particular deodorant and use it they’ll have dozens of beautiful women crawling on them all at once. I can’t be certain…
For example, if an ad tries to sell you a certain detergent it might tell you that it cleans and freshens up your clothing. However, to sell you the product, the advertiser put things that you feel positively about, next to the product. For example, they might put sunflowers, babies, and sunshine in a detergent ad. That's one-way ads try to influence you into buying their products.…
In the last century, fluoridation of cities’ water supplies has been a popular and well-debated issue. Portland, Oregon is one of the few large American cities that have refrained from fluoridating their water, and they are wise to do so. Fluoride certainly has its appeal, but the supposed risks are plenty to turn the majority of Portlanders away from it. The point of fluoridating water is to provide a cost-effective way for people who cannot afford dental care to have protection against cavities. That seems simple enough, and in theory it is beneficial. However, there are a few issues with the theory that make the benefits unrealistic.…
Dieting and diet products are a huge part of the advertising market. In most women’s magazines you will find several different ads for all sorts of diet products. In the March 2013 issue of Woman’s Day magazine there were four different ads for diet aids and products. The primary appeal used in most advertising is an emotional one but most also use ethos and logos as well. In the following essay we’ll examine the different diet ads and the type of appeals each use to convince the public to buy and use the product.…
Advertisements have been around for over a hundred years and have caused people to feel happy or feel like they’ve just been straight out lied too. The objective of advertisements is to convince its audience to purchase their product. Some advertisers can be misleading about their product and make it sound like something that it’s not. In some cases, this has cost company’s millions of dollars, people who realize a products bold statement is untrue they sue and often win the case. Most people nowadays look up product reviews thanks to the internet. Not everyone looks up reviews to a product they are skeptical about which can lead to them purchasing the product on an urge which has left a lot of people very unsatisfied. Mighty Mendit is a great…
First of all, I like how you approached your speech with the visual of a reusable water bottle, asking the question immediately grabbing the audience attention ‘By a show of hands, how many of you own and regularly use some sort of reusable water bottle like the one in front of me?’ That is something I wish I could have done different, some type of visual item to grab the audience attention even more. I thought your argument was well presented but I thought you did not really give the students a good enough reason to how it will benefit them. Have to keep in mind that students are more interested in things that benefit them in a huge degree. It seems as if you were just stating the problems it brings when wasting an excessive number of plastic bottles and the changes it will bring in the world if we used reusable bottles, that part I thought you did very well.…
Advertising is a way of producing commercials for products or services. In a fast paced world that we live in today, all types of information is thrown at us at an uncomfortable rate. On tablets, smartphones, computers, newspapers, radio and TV, we encounter ads for all kinds of products from a vast variety of large corporate companies almost every single day. In places like Manhattan, more specifically Times Square, there are a plethora of advertisements on grand billboards and on beautiful immersive screens that rest beside buildings. Ad’s have drastically increased since the turn of the twenty first century. Companies use clever tactics, such as weasel words and psychological tactics to differentiate them from other companies. Words like better, improved, new, fast and so forth play a deciding factor when buying a product, and it is up to the consumer to analyze the truth behind these words. In the article “With These Words I Can Sell You Anything” by William Luts, he states that “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (62). Companies want the consumer to feel the need to buy their products, as if it were drastically changing the person's life. Advertising is an effective method used by companies to promote their ideas through their…
any sports drink, it helps with our heart and being that we lose 2% to 6% of body weight just…
Thud. Thud. Thud. If you heard the repetitive sound of a water bottle hitting a surface at full force, you would be against water bottle flipping too. Unless you’ve been living under a rock, you have probably heard of the newest fad water bottle flipping. This bottle flip craze was internet-driven, and swept the country last year. This repetitive activity is annoying and I believe our teachers should not allow kids to bottle flip in an education zone.…
When you have a septic system, it is important that you are properly maintaining it. This includes making sure it is pumped and avoiding flushing anything but tissue, but this responsibility also includes using chlorine tablets.…
There are many beverages out there: sodas, juices and energy drinks, but one drink that adults need but usually don’t want is water. Most adults fall short of the suggested amount of water that they should drink. Adults should drink at least one half-gallon of water everyday. Water is needed for human survival and can help speed up the metabolism of the human body.…
Ads can either affect people by making people buy a product that they are advertising or by changing people’s way of seeing something differently. When companies advertise their product they are either making their product look good or trustworthy. In the article “Advertising Fifteen Basic Appeals” Fowels says that McLuhah states that “Advertisers are ever more compelled to invoke consumers’ drives and longings; this is the “continuous pressure.”(Fowels) This quote is saying that advertisers would do anything to persuade people into buying their product. The “Dettol” ad, they give us facts that like telling us that the product is affective and that it really works. It lets people know that the hand sanitizer would keep people’s hands 99.9% clean or in their way of saying it “It will kill 99.9% of the germs.” People that are gremophoic will easily buy this product.…