Preview

Solo Vs. Franklin

Good Essays
Open Document
Open Document
599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Solo Vs. Franklin
The two ads/brands that I am comparing today are Solo and Mount Franklin. These two ads are advertising refreshing drinks for people to buy. These brands both manufacture drinks. Solo is a fizzy drink and the brand is associated with the colour yellow. On the other hand, Mount Franklin makes water and mineral water to refresh you but with no sugar. The targeted audiences are everyone because everyone deserves a drink. The contention for the solo ad is, if you work hard you deserve a solo. The intention of the ad is for you to buy it and remember the brand. The contention for the Mount Franklin ad is that the drink is made by nature. The intention of the ad is to buy the water from that company and for you to remember the brand.
The similarities
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Benjamin Franklin And The Philadelphia Typographical Strike 1786 Summary
    • 624 Words
    • 3 Pages

    Benjamin Franklin And The Philadelphia Typographical Strike 1786 Summary

    Rosemont, Henry. "Benjamin Franklin and the Philadelphia Typographical Strikers of 1786." Labor History, no. 22 (1981): 398-429.…

    • 624 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Antonio Vs Felix
    • 140 Words
    • 1 Page

    Antonio Vs Felix

    Antonio and Felix both want to be the lightweight champion, but they have different boxing styles.…

    • 140 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    newshoes ad
    • 499 Words
    • 2 Pages

    newshoes ad

    How does your ad differentiate your product or brand from your competition? What is it that you are trying to communicate?…

    • 499 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Absolut Vodka Advertising
    • 1024 Words
    • 5 Pages

    Absolut Vodka Advertising

    V&S had to keep in mind various issues that they had to go through before deciding an appropriate brand name and brand image. For the launch in the new target market, US, V&S carried out a thorough market research on the previous ad campaigns for the past ten years. This gave them an idea about the target market segment and their choice of acceptance for the ads related to the industry. They found that most ads were exaggerated and snobbish, featuring people dressed in expensive attire and lavish lifestyles with a small liquor bottle tucked in some corner; where none of those ads were targeted at people below forty. As most of the previous campaigns were targeted at people above forty and were quite serious ads, V&S decided to expand their…

    • 1024 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Vitamin Water Persuasive Techniques Essay
    • 873 Words
    • 4 Pages

    Vitamin Water Persuasive Techniques Essay

    Advertisements use techniques or methods to persuade their audience into purchasing their product.Such techniques are capable of actually working sometimes.All depending on the viewer being gullible or convinced enough by the way in which a product is advertised that they’ll actually buy it.No matter if the product that they’ll eventually buy is useful or not or if they even need it.These persuasive techniques can also be used negatively or positively and because of this can impact or influence their viewers’ way of thinking or percieving things.Such can be seen in the vitamin water advertisement.By using transfer and emotional words, vitamin water has created an untruthful and unpersuasive ad.…

    • 873 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Franklin's Attempt For Unity
    • 560 Words
    • 3 Pages

    Franklin's Attempt For Unity

    Mr. Franklin, who lived form 1706 to 1790, was one of the best known as well as the oldest Founding Father of the United States. Other than being a politician, he was also a leading author, printer, scientist, philosopher, publisher, inventor, civic activist, and diplomat.…

    • 560 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    A Long Way Gone Vs Blood Diamond
    • 1426 Words
    • 6 Pages

    A Long Way Gone Vs Blood Diamond

    Ishmael Beah’s autobiography is almost unique, as far as I can determine – perhaps the first time that a child soldier has been able to give literary voice to one of the most distressing phenomena of the late 20th century. This book tells us how a young boy was forced to become a soldier to preserve his life and live to tell his story. Although Beah was from an under developed nation, he had the dreams and thoughts of any normal teenager from the west. It is heartbreaking to learn that such dreams of millions of children like Beah are crushed down and ripped apart by the institution of War.…

    • 1426 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Killing Us Softly
    • 467 Words
    • 2 Pages

    Killing Us Softly

    Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…

    • 467 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Persuasive Essay On Gatorade Advertisements
    • 640 Words
    • 3 Pages

    Persuasive Essay On Gatorade Advertisements

    As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…

    • 640 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Research Paper On Benjamin Franklin
    • 552 Words
    • 3 Pages

    Research Paper On Benjamin Franklin

    Benjamin Franklin was known for many things. Most people know him from his famous kite flying experiment, but he was mostly famous for helping writing the draft for the Declaration of Independence. Ben was also known for being a printer, writer, scientist, inventor,statesman, civic leader, and diplomat.(America’s Library) By the end of his life he was elected for governor of Pennsylvania and lived a happy life.(Great Life of Benjamin Franklin)…

    • 552 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Magazine Ad
    • 1004 Words
    • 3 Pages

    Magazine Ad

    The “Smoke Liqueur” brand and “Hennessy” brand use very great advertisement methods. Even though they seemingly use different type of methods to get you to buy their product both advertisements use great product placement to allure consumers to buy them. They target the magazine there in customers to choose the way the way they are coming out at the customer. Both advertisements use the magazines they are placed in (Vibe & XXL) to see how they are going to attract different buyers to purchase their products.…

    • 1004 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Discourse Analysis Linguistics of Texts and Conversation
    • 387 Words
    • 2 Pages

    Discourse Analysis Linguistics of Texts and Conversation

    Analyse how structural and linguistic devices are used to target a specific audience in printed media text. INTRODUCTION In this GCSE study I intend to analyse, two printed texts I have selected two advertisements printed on paper to compare and contrast. Both advertisements have a common theme, yet they are presented very differently to attract the same target audience; both contain compelling visuals. I also selected ADVERT1.…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Comparison Of Dunkin Donuts And Costa Coffee
    • 312 Words
    • 2 Pages

    Comparison Of Dunkin Donuts And Costa Coffee

    The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters, they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly, their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products, and Costa states their points in a short, quick description. The word choice in the tagline is also appealing such as “America’s favorite” in Dunkin’s ad or “hand-making…is an art” in Costa’s. Nevertheless, the ad from Costa seems to be more appealing for one reason: they promote something that customers do not…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing, the Law of the Opposite
    • 625 Words
    • 3 Pages

    Marketing, the Law of the Opposite

    One of the most effective marketing laws to have competitive advantage in the market is the Law of the Opposite. It consists in using the leader’s strengths in the market as their weakness. This law has been used repeatedly throughout the years, helping brands to position on the market. The main idea is to compete with the leader by being different; an alternative to what the market’s leader is offering, so the consumers that don’t want to follow the leaders have an option to choose. One classic example is how Pepsi marketed itself as a “choice for the new generation”, when Coca Cola is an old and established brand, which keeps their traditional flavor. A successful campaign was introduced by Volkswagen “Think Small” in 1960, created by the advertisement group at Doyle Dane & Bernbach. The campaign intent was to change the perception of an entire group of consumers, Americans. The car market in North America was dominated by big cars. The focus of the advertisement was to highlight the fact that Volkswagen cars were small. It was planned to show the product as it was and consumers saw that as prove of honesty and an alternative to the people that don’t agree with the status quo. The cars didn’t compete with the standard of American cars, they were just another type of cars. A more recent example is how Apple started to compete with PC’s, showing in the commercials two people. PC’s were represented as old fashion, geeky, very unpopular type of guy. Apple’s guy on the contrary was young, informal, easy going and very friendly person. They show their competitor weakness but in a friendly manner. PC’s were unstable, slow, virus infected, and managed poorly multimedia files. Apple took all the characteristics that made PC’s weak compared to Mac, make the costumers aware of them and at the same time highlighted the characteristics they have that make them different and a better alternative. Phrases like PC’s are better for work and Apple for…

    • 625 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    blahhh
    • 822 Words
    • 4 Pages

    blahhh

    When one stares at a Smirnoff vodka ad, the purpose of the ad almost seems to obvious. One would think that the sole purpose of the ad would be to sell their alcohol, but well designed advertisements contain much more thought and meaning than meets the eye. A more specific example of this phenomenon is a Smirnoff vodka ad for their fairly new green apple flavored vodka. This particular ad conveys a hidden argument that Smirnoff green apple can offer something more to drinkers than just alcohol, and this is done through signs and emotional appeals.…

    • 822 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics