newshoes ad
MKTG 2101: NewShoes Assignment – AD DEVELOPMENT
MKTG 2101 – Section #: 005 (M, 5:30-8:00 PM)
Industry #:
Team Name/Letter:
Leader’s Name:
Submission Date:
DUE: MONDAY, NOVEMBER 25 @ 11:59 PM
Submit Electronically to SafeAssign – AD DEVELOPMENT (on Bb)
(1) Using your BRAND name (and with consideration of your target market and positioning), develop a one-page magazine (i.e., print) advertisement for your product.
In order for your ad to be effective, you should keep in mind the following:
What are the features and benefits for the customer?
Why will this product make the customer’s life better?
Whether or not you choose to show an image of your product, consider that your ad is meant to create or feed desire for your product. How you do that is up to you.
(2) Describe the target market that your team is attempting to reach. Besides NewShoes variables, consider socio/economic, demographic, geographic, and other criteria.
The way the shoes are priced, they are accessible to the lower middle class of most nations while still retaining the social staying power to appeal to upper class people. The higher end customizable shoes will also draw in sneaker heads that wouldn’t else be interested. The only way to produce quality while maintaining price is to expand your reach as far as possible. That being said, soke is a global company with varying
(3) How does your ad differentiate your product or brand from your competition? What is it that you are trying to communicate?
My ad would be different because it would not be selling the customer by saying “look you NEED this product in your life!!”, people like to think they make informed decisions by gathering the required information and then make the smart choice. My ad would fall along the Apple/Starbucks model of planting a seed in your head to create that air of class/mystery. I understand that recognition is a large part of advertising but I do not agree with the
MKTG 2101 – Section #: 005 (M, 5:30-8:00 PM)
Industry #:
Team Name/Letter:
Leader’s Name:
Submission Date:
DUE: MONDAY, NOVEMBER 25 @ 11:59 PM
Submit Electronically to SafeAssign – AD DEVELOPMENT (on Bb)
(1) Using your BRAND name (and with consideration of your target market and positioning), develop a one-page magazine (i.e., print) advertisement for your product.
In order for your ad to be effective, you should keep in mind the following:
What are the features and benefits for the customer?
Why will this product make the customer’s life better?
Whether or not you choose to show an image of your product, consider that your ad is meant to create or feed desire for your product. How you do that is up to you.
(2) Describe the target market that your team is attempting to reach. Besides NewShoes variables, consider socio/economic, demographic, geographic, and other criteria.
The way the shoes are priced, they are accessible to the lower middle class of most nations while still retaining the social staying power to appeal to upper class people. The higher end customizable shoes will also draw in sneaker heads that wouldn’t else be interested. The only way to produce quality while maintaining price is to expand your reach as far as possible. That being said, soke is a global company with varying
(3) How does your ad differentiate your product or brand from your competition? What is it that you are trying to communicate?
My ad would be different because it would not be selling the customer by saying “look you NEED this product in your life!!”, people like to think they make informed decisions by gathering the required information and then make the smart choice. My ad would fall along the Apple/Starbucks model of planting a seed in your head to create that air of class/mystery. I understand that recognition is a large part of advertising but I do not agree with the