Comparing Two Advertisements Analysis
Ben
3/20/2006
English
Comparison Essay
In today's advertisement rich world, advertisements are plastered throughout society; permeating every essence of life; from work to pleasure, ads can be found on anything from the smallest things we use, to the newspapers we read, advertisements really are everywhere. In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have taken two ads that various companies in the alcohol industry; Bacardi and Crown Royal have done, and compared and contrasted two ads, showing and explaining the various techniques, catch phrases, and creative aspects that the alcohol industry uses …show more content…
Long a British commonwealth gained formal status as a parliamentary democracy in 1982, but has had, and continues to have a very long history of being a big part of the British Empire, know known as the Commonwealth of Nations. Well, to bring pertinence back around, in 1939 Canada had its first tour of the British first family, King George and Queen Elizabeth. In honor of this incredibly momentous occasion Samuel Bronfman, President of the Seagram bottling company created a whiskey packaged in a bottle sealed in royal purple colours that quickly took off due to its unique styling. Since then just like Bacardi Rum, Crown Royal has become a club and bar favorite for fine whiskey. Ads can be seen across the US on TV, magazines, newspapers and as props in movies, this just being the tip of the iceberg. Unlike a lot of the other alcohols however, Crown Royal's Advertisements tend to be slightly more refined, or if not, just less sexually …show more content…
Describing the advertisement that Crown Royal has made. All puns aside however, this ad happens to not only be inappropriately funny yet cultured, but also remarkably clean. The advertisement I chose by Crown Royal surprisingly actually advertised the alcohol, not sex. A flat advertisement technique through a subtle textual implication and a gorgeous bottle help this alcohol to sell itself. The catch line being Cruelty towards animals.' Is hilarious in its depiction of a fish unable to reach the glass of crown royal due to its bowl. With no or little underlying meaning, the customer is left to be sold the drink through the bottle's lavish design and amazingly cut glass. Interestingly enough, it seams the Seagram's company believes there drink good enough to sell itself without much if not any outside influence within the advertisement, which is completely unusual in liquor companies that commonly use sex or flashy catch phrases to sell alcohol. Incredibly funny, yet tactful, the advertisement set forward by Crown
3/20/2006
English
Comparison Essay
In today's advertisement rich world, advertisements are plastered throughout society; permeating every essence of life; from work to pleasure, ads can be found on anything from the smallest things we use, to the newspapers we read, advertisements really are everywhere. In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have taken two ads that various companies in the alcohol industry; Bacardi and Crown Royal have done, and compared and contrasted two ads, showing and explaining the various techniques, catch phrases, and creative aspects that the alcohol industry uses …show more content…
Long a British commonwealth gained formal status as a parliamentary democracy in 1982, but has had, and continues to have a very long history of being a big part of the British Empire, know known as the Commonwealth of Nations. Well, to bring pertinence back around, in 1939 Canada had its first tour of the British first family, King George and Queen Elizabeth. In honor of this incredibly momentous occasion Samuel Bronfman, President of the Seagram bottling company created a whiskey packaged in a bottle sealed in royal purple colours that quickly took off due to its unique styling. Since then just like Bacardi Rum, Crown Royal has become a club and bar favorite for fine whiskey. Ads can be seen across the US on TV, magazines, newspapers and as props in movies, this just being the tip of the iceberg. Unlike a lot of the other alcohols however, Crown Royal's Advertisements tend to be slightly more refined, or if not, just less sexually …show more content…
Describing the advertisement that Crown Royal has made. All puns aside however, this ad happens to not only be inappropriately funny yet cultured, but also remarkably clean. The advertisement I chose by Crown Royal surprisingly actually advertised the alcohol, not sex. A flat advertisement technique through a subtle textual implication and a gorgeous bottle help this alcohol to sell itself. The catch line being Cruelty towards animals.' Is hilarious in its depiction of a fish unable to reach the glass of crown royal due to its bowl. With no or little underlying meaning, the customer is left to be sold the drink through the bottle's lavish design and amazingly cut glass. Interestingly enough, it seams the Seagram's company believes there drink good enough to sell itself without much if not any outside influence within the advertisement, which is completely unusual in liquor companies that commonly use sex or flashy catch phrases to sell alcohol. Incredibly funny, yet tactful, the advertisement set forward by Crown