You get what you pay for, if what you are purchasing is high quality and good service it will most likely be more expensive. In the article it says "In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods;" this quote basically means the consumer will pay a higher price for higher quality.
You get what you pay for, if what you are purchasing is high quality and good service it will most likely be more expensive. In the article it says "In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods;" this quote basically means the consumer will pay a higher price for higher quality.