Gender Seperation
Karen S. Autrey
EN 106
Gender Separation Nike had made great gains with highly successful advertising campaign that positioned the corporation as the champion of girls’ and women’s rights inside and outside of sports. One influential TV spot included images of athletically active girls and women, with the voice-over saying things like, “If you let me play, I’ll be less likely to drop out of school.” (Dworkin and Messner 556) In the above example, Nike is showing support to women athletes by advertising women athletic footwear. Because of this participation, Nike has influenced other corporations to do the same by making great gains for their support. For years gender separation has existed and mainly alienating women from some topics. Shari L. Dworkin and Michael A. Messner, who both hold degrees in gender studies, review a list of academic studies and discuss the different roles that gender play within our American sport culture in the article “Just Do…What? Sport, Bodies, Gender.” Judith Lorber, who writes “Nights to His Day:’ The Social Construction of Gender,” is highly interested in changing conceptions of gender. She believes that gender separation must exist or it could very well be revolutionary if women are not held to specific standards of femininity and masculinity. According to Jean Kilbourne, advertising plays an important role in consumer behaviors; what can seem normal for some, can be dangerous and insulting for others. Although it may be dangerous and insulting, advertisement is gender separated to target certain gender specific. In spite of the best efforts on trying to keep an equal opportunity and integrate the genders, gender separation must still exist. First, sports must remain gender specific; next, marketing must remain gender specific; finally, military must remain gender specific. First, sports must remain gender specific. Sports exist as gender specific by the type of sport, such as football or bodybuilding.
EN 106
Gender Separation Nike had made great gains with highly successful advertising campaign that positioned the corporation as the champion of girls’ and women’s rights inside and outside of sports. One influential TV spot included images of athletically active girls and women, with the voice-over saying things like, “If you let me play, I’ll be less likely to drop out of school.” (Dworkin and Messner 556) In the above example, Nike is showing support to women athletes by advertising women athletic footwear. Because of this participation, Nike has influenced other corporations to do the same by making great gains for their support. For years gender separation has existed and mainly alienating women from some topics. Shari L. Dworkin and Michael A. Messner, who both hold degrees in gender studies, review a list of academic studies and discuss the different roles that gender play within our American sport culture in the article “Just Do…What? Sport, Bodies, Gender.” Judith Lorber, who writes “Nights to His Day:’ The Social Construction of Gender,” is highly interested in changing conceptions of gender. She believes that gender separation must exist or it could very well be revolutionary if women are not held to specific standards of femininity and masculinity. According to Jean Kilbourne, advertising plays an important role in consumer behaviors; what can seem normal for some, can be dangerous and insulting for others. Although it may be dangerous and insulting, advertisement is gender separated to target certain gender specific. In spite of the best efforts on trying to keep an equal opportunity and integrate the genders, gender separation must still exist. First, sports must remain gender specific; next, marketing must remain gender specific; finally, military must remain gender specific. First, sports must remain gender specific. Sports exist as gender specific by the type of sport, such as football or bodybuilding.
Cited: Boston: Bedford/St. Martin’s, 2008. Print.