Ad Analysis
16 September 2013
Analysis of Advertisements Have you ever seen a commercial or advertisement that persuaded you one way or another about something? You most likely have a million times before. The “50% Fat McDonalds Spoof” (2008) and “Joe Chemo – Funeral” (2011) both by Adbusters does exactly that as well. The McDonalds Spoof makes one question eating it with different point of views, tones, and facts with logos. The Joe Chemo advertisement uses pathos with emotion as the advertisement shows Joe lying in his own coffin at his funeral. Although Adbusters used humorous advertisements, they persuaded the viewers their own way with different rhetorical devices that targets the viewer humorously, factually and emotionally. The McDonalds Spoof advertisement video is from a first person point of view looking down at his tray of food. On the tray, there is McDonalds drink on the left, Big Mac in the middle and French fries on the right. The video starts with catchy soft playing rhythmic music in the background. Then the viewer picks up the Big Mac and examines the burger while the speaker says “Did you know that 52% of calories in a Big Mac come from fat.” The viewer in the video gets disgusted and exclaims “eww” as he forcefully puts the Big Mac down onto the tray as if he will never eat McDonalds again. The McDonalds Spoof uses many ways to convince the viewer to view the Big Mac as something one would not eat. The first person point of view makes the viewer imagine as if one were eating the Big Mac themself and connects one The Joe Chemo advertisement has a view looking at the open coffin and other camels with sunglasses in the background talking. Joe Chemo is in the normal coffin position with him in a black and white suite, hands together on his chest, and then has his normal sunglasses between his hands. Joe Chemo looks old and worn out in the face. The other sunglass wearing camels look mopey with their hands inside their pockets in the background.
Analysis of Advertisements Have you ever seen a commercial or advertisement that persuaded you one way or another about something? You most likely have a million times before. The “50% Fat McDonalds Spoof” (2008) and “Joe Chemo – Funeral” (2011) both by Adbusters does exactly that as well. The McDonalds Spoof makes one question eating it with different point of views, tones, and facts with logos. The Joe Chemo advertisement uses pathos with emotion as the advertisement shows Joe lying in his own coffin at his funeral. Although Adbusters used humorous advertisements, they persuaded the viewers their own way with different rhetorical devices that targets the viewer humorously, factually and emotionally. The McDonalds Spoof advertisement video is from a first person point of view looking down at his tray of food. On the tray, there is McDonalds drink on the left, Big Mac in the middle and French fries on the right. The video starts with catchy soft playing rhythmic music in the background. Then the viewer picks up the Big Mac and examines the burger while the speaker says “Did you know that 52% of calories in a Big Mac come from fat.” The viewer in the video gets disgusted and exclaims “eww” as he forcefully puts the Big Mac down onto the tray as if he will never eat McDonalds again. The McDonalds Spoof uses many ways to convince the viewer to view the Big Mac as something one would not eat. The first person point of view makes the viewer imagine as if one were eating the Big Mac themself and connects one The Joe Chemo advertisement has a view looking at the open coffin and other camels with sunglasses in the background talking. Joe Chemo is in the normal coffin position with him in a black and white suite, hands together on his chest, and then has his normal sunglasses between his hands. Joe Chemo looks old and worn out in the face. The other sunglass wearing camels look mopey with their hands inside their pockets in the background.