A Rhetorical Analysis Of Camels Cigarettes

Authors of various rhetoric ads, whether it be visual or written, all use similar methods to portray there message to their audience. The most common methods authors use to draw in there audience are ethos, pathos, and logos. This specific ad from “Camels Cigarettes “uses these methods, and others that may not classify in these three, in differing ways to influence their audience to choose their cigarettes over other companies.

In particular, this ad uses a fair amount of ethos to influence their audience. The ad illustrates several doctors, and even a public figure, who appear to be smoking there company’s cigarette. This alone will influence people to smoke Camels due to the fact that people of this stature have chose to. This ad being
created in the 1940’s, where the knowledge of how deteriorating cigarettes where to one's health was not yet prevalent in society, also had an immense impact on the amount of people who would choose to smoke. If a perosn of a high-ranking medical occupation such as a doctor, was advising that these cigarettes were soothing on the throat or in even some cases were “good for your health” , more people would be inclined to choose this specifc brand.