A Rhetorical Analysis Essay On Smoking

The first Quit line advertisement depicting Zita Roberts, promotes the risks associated with smoking. With the use of an emotive and serious tone, they attempt to pull on the audience’s heartstrings which, in this case, are parents with a family. Quit line attempts to uses Zita’s story to encourage the audience to quit smoking as their life will be shortened if they continued to smoke.
At first, the readers are drawn to the big, bright and bolded words that are placed front and centre of the advertisement. The use of an anecdote appeals to the readers’ emotions and family values, as it makes the audience question what they would do if they were in the same situation. Repetition is used through the words “who’s” and “I”, connecting the readers emotions with Zita and to also make them realise that they’re now facing reality. Additionally, Zita’s name is placed right next to the quote and is much smaller. It shows that the issue of smoking is big and that the way she feels is more significant that the state she is in. As well as this, the producer also includes a small direct, simple and factual description of Zita’s life. In less than 10 words, the words “had three kids, smoked” recalls the audience to feel a sense of
In the background of her image, however has a juxtaposition of a dark black and a light blue. When looking at Zita, we can automatically see that she has her head tilted to the darker side, representing that she has accepted the fact that she will be drawn into the darkness of death. The audience immediately feel a sense of fear as she is loving mother and with a loving and happy family, but regardless, is still going to die. The blurriness of the background fades when focusing on Zita. This makes the audience take all attention onto Zita and Quit line wants people to not neglect the situation or over hide it. They make Zita the main focus so that the readers can confront their own actions taking