Old Spice Rhetorical Analysis Essay
Old Spice Rhetorical Analysis
Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.
“Hello ladies. Look at your man, now back to me. Now back at your man, now back to me.” (0:00-0:06) This is the opening line from the “Man Your Man …show more content…
The main element is sex appeal, especially since they use a well groomed, attractive man and the commercial targets the female audience. Another would be need for affiliation. Saying that one will smell more masculine using Old Spice and “smell like a lady” (0:27) using the competitor’s brand. It also has a sense of need for attention in the same way as need for affiliation. It signifies that using Old Spice body wash will get men noticed by women.
On the other hand, this advertisement is not entirely based on sex appeal and masculinity. It flashes from the bathroom to him being on a boat in an ocean. It also shows him on a horse by the beach. This gives the viewer a sense of happiness that comes along with being at the beach and by the ocean, and even shows a sense of need to escape.
There is even some need for guidance in this commercial with Mustafa speaking generally to the women, he is indirectly encouraging the male audience to go out and purchase this product so their partner will be attracted to them even more. This is proven by him being the definition of a perfect man, “What’s in your hand? Back at me, I have it; it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.” (0:17-0:24) He is willing to figuratively sacrifice for the woman with “two tickets to that thing you love”. (0:22) He may not want to go to something that she loves and he
Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.
“Hello ladies. Look at your man, now back to me. Now back at your man, now back to me.” (0:00-0:06) This is the opening line from the “Man Your Man …show more content…
The main element is sex appeal, especially since they use a well groomed, attractive man and the commercial targets the female audience. Another would be need for affiliation. Saying that one will smell more masculine using Old Spice and “smell like a lady” (0:27) using the competitor’s brand. It also has a sense of need for attention in the same way as need for affiliation. It signifies that using Old Spice body wash will get men noticed by women.
On the other hand, this advertisement is not entirely based on sex appeal and masculinity. It flashes from the bathroom to him being on a boat in an ocean. It also shows him on a horse by the beach. This gives the viewer a sense of happiness that comes along with being at the beach and by the ocean, and even shows a sense of need to escape.
There is even some need for guidance in this commercial with Mustafa speaking generally to the women, he is indirectly encouraging the male audience to go out and purchase this product so their partner will be attracted to them even more. This is proven by him being the definition of a perfect man, “What’s in your hand? Back at me, I have it; it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.” (0:17-0:24) He is willing to figuratively sacrifice for the woman with “two tickets to that thing you love”. (0:22) He may not want to go to something that she loves and he